Factors affecting energy-efficient household products buying intention: Empirical study

Syed Shah Alam Syed Shah Alam, Chieh Yu Lin, Maisarah Ahmad, Nor Asiah Omar, Mohd H. Ali

Research output: Contribution to journalArticle

Abstract

The aim of this study is to identify the factors affecting behavioural intention in buying energy-efficient household products in Malaysia. The extended Theory of Planned Behaviour (TPB) was tested in this research. Five hypotheses were tested using data derived from 336 residences in Malaysia. The hypothesized model incorporates knowledge and reasonable price into the conventional (TPB) model. Multiple regression analysis was used to examine the relationship between the independent and dependent variables. The results of the multiple regression analysis show that attitude, subjective norm, perceived behavioural control, knowledge and reasonable price have significant and positive effect on energy-efficient household product buying intention among residences in Malaysia. This research results provide insights for companies for promotion of green technological products and in strategizing to motivate residence in Malaysia to embrace green consumption behaviour.

Original languageEnglish
Pages (from-to)84-97
Number of pages14
JournalEnvironmental and Climate Technologies
Volume23
Issue number1
DOIs
Publication statusPublished - 1 Jan 2019

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Regression analysis
multiple regression
regression analysis
energy
consumption behavior
Industry
product
household
price
norm
effect

Keywords

  • Cleaner product
  • Malaysia
  • residence
  • TPB

ASJC Scopus subject areas

  • Renewable Energy, Sustainability and the Environment
  • Environmental Science(all)

Cite this

Factors affecting energy-efficient household products buying intention : Empirical study. / Syed Shah Alam, Syed Shah Alam; Lin, Chieh Yu; Ahmad, Maisarah; Omar, Nor Asiah; Ali, Mohd H.

In: Environmental and Climate Technologies, Vol. 23, No. 1, 01.01.2019, p. 84-97.

Research output: Contribution to journalArticle

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