Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external influence

Muhamad Nazri Borhan, Ahmad Nazrul Hakimi Ibrahim, Manssour A.Abdulasalm Miskeen

Research output: Contribution to journalArticle

Abstract

This study aims to investigate the readiness of car drivers to use High-Speed Rail (HSR) for intercity travel in Libya. This study proposes including three new constructs, i.e. novelty seeking, trust and external influence, in the theory planned behaviour (TPB). A total of 338 respondents from five major cities in Libya (Benghazi, Tripoli, Misrath, Tobruk and Surt) participated in this study. The findings show that the attitude, subjective norms and perceived behaviour control constructs directly and positively influence the behaviour intention of Libyan car users to take the new HSR for intercity travel. Furthermore, the novelty seeking construct seems to have an indirect and positive relationship with behaviour intention via attitude. Trust and external influence were found to have a positive influence on the attitude, subjective norms and perceived behaviour control constructs to take HSR. However, in addition to these antecedents, external influence is also reported to have a direct and positive influence on trust and novelty seeking. Finally, this study derives the theoretical and marketing implications on the transportation field. This study provides useful information which the operator of HSR in Libya could benefit from when formulating strategies to persuade car drivers to choose HSR as an alternative mode of transport for intercity travel.

Original languageEnglish
Pages (from-to)373-384
Number of pages12
JournalTransportation Research Part A: Policy and Practice
Volume130
DOIs
Publication statusPublished - Dec 2019

Fingerprint

Libya
Rails
travel
Railroad cars
behavior control
driver
Marketing
Theory of planned behavior
Novelty seeking
Rail
marketing
Car

Keywords

  • Car drivers
  • External influences
  • High speed rail (HSR)
  • Intercity travel
  • Novelty seeking
  • Trust

ASJC Scopus subject areas

  • Civil and Structural Engineering
  • Transportation
  • Management Science and Operations Research

Cite this

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abstract = "This study aims to investigate the readiness of car drivers to use High-Speed Rail (HSR) for intercity travel in Libya. This study proposes including three new constructs, i.e. novelty seeking, trust and external influence, in the theory planned behaviour (TPB). A total of 338 respondents from five major cities in Libya (Benghazi, Tripoli, Misrath, Tobruk and Surt) participated in this study. The findings show that the attitude, subjective norms and perceived behaviour control constructs directly and positively influence the behaviour intention of Libyan car users to take the new HSR for intercity travel. Furthermore, the novelty seeking construct seems to have an indirect and positive relationship with behaviour intention via attitude. Trust and external influence were found to have a positive influence on the attitude, subjective norms and perceived behaviour control constructs to take HSR. However, in addition to these antecedents, external influence is also reported to have a direct and positive influence on trust and novelty seeking. Finally, this study derives the theoretical and marketing implications on the transportation field. This study provides useful information which the operator of HSR in Libya could benefit from when formulating strategies to persuade car drivers to choose HSR as an alternative mode of transport for intercity travel.",
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