Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance

SME (exporters) perspectives

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market Orientation-Innovativeness and Learning Orientation-Innovativeness. From an analysis of usable survey data from 101 Bumiputera SMEs-Exporters, three dimensions of Market Orientation (Customer Focus, Inter-Functional Coordination, Information Dissemination), two dimensions of Learning Orientation (Shared Knowledge, and Vision and Commitment to Learning), one dimension of Internet Marketing Orientation and one dimension of Innovation Capabilities and Performance are extracted from the factor analysis results. The results of regression analysis show that Customer Focus, Shared Knowledge and Vision, and Internet Marketing Orientation directly influenced SMEs' Innovation Capabilities. However, Internet Marketing Orientation is more influential in developing innovation capabilities among SMEs compared to others. While, Shared Knowledge and Vision is the crucial factor in enhancing the business performance among SME (exporters). The relationship among a firm's Internet Marketing Orientation, Learning Orientation, Market Orientation and Innovation Capabilities and Performance are considered a crucial research area in developing countries. The implications for Malaysian SMEs are discussed.

Original languageEnglish
JournalJournal of Business Economics and Management
Volume14
Issue numberSUPPL1
DOIs
Publication statusPublished - 2013

Fingerprint

Learning orientation
Internet marketing
Exporters
Small and medium-sized enterprises
Marketing orientation
Innovativeness
Market orientation
Innovation capability
Shared knowledge
Shared vision
Innovation performance
Customer focus
Factor analysis
Factors
Regression analysis
Linkage
Survey data
Developing countries
Business performance
Dissemination

Keywords

  • Internet Marketing Orientation, Innovation Capabilities
  • Learning Orientation
  • Malaysia Small and Medium-sized Enterprises (SMEs)-Exporters
  • Market Orientation
  • Performance

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics and Econometrics

Cite this

@article{5f1e4cfe81f4415c8b9b8483998169ca,
title = "Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives",
abstract = "This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market Orientation-Innovativeness and Learning Orientation-Innovativeness. From an analysis of usable survey data from 101 Bumiputera SMEs-Exporters, three dimensions of Market Orientation (Customer Focus, Inter-Functional Coordination, Information Dissemination), two dimensions of Learning Orientation (Shared Knowledge, and Vision and Commitment to Learning), one dimension of Internet Marketing Orientation and one dimension of Innovation Capabilities and Performance are extracted from the factor analysis results. The results of regression analysis show that Customer Focus, Shared Knowledge and Vision, and Internet Marketing Orientation directly influenced SMEs' Innovation Capabilities. However, Internet Marketing Orientation is more influential in developing innovation capabilities among SMEs compared to others. While, Shared Knowledge and Vision is the crucial factor in enhancing the business performance among SME (exporters). The relationship among a firm's Internet Marketing Orientation, Learning Orientation, Market Orientation and Innovation Capabilities and Performance are considered a crucial research area in developing countries. The implications for Malaysian SMEs are discussed.",
keywords = "Internet Marketing Orientation, Innovation Capabilities, Learning Orientation, Malaysia Small and Medium-sized Enterprises (SMEs)-Exporters, Market Orientation, Performance",
author = "{Abd Aziz}, Norzalita and Omar, {Nor Asiah}",
year = "2013",
doi = "10.3846/16111699.2011.645865",
language = "English",
volume = "14",
journal = "Journal of Business Economics and Management",
issn = "1611-1699",
publisher = "Vilnius Gediminas Technical University",
number = "SUPPL1",

}

TY - JOUR

T1 - Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance

T2 - SME (exporters) perspectives

AU - Abd Aziz, Norzalita

AU - Omar, Nor Asiah

PY - 2013

Y1 - 2013

N2 - This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market Orientation-Innovativeness and Learning Orientation-Innovativeness. From an analysis of usable survey data from 101 Bumiputera SMEs-Exporters, three dimensions of Market Orientation (Customer Focus, Inter-Functional Coordination, Information Dissemination), two dimensions of Learning Orientation (Shared Knowledge, and Vision and Commitment to Learning), one dimension of Internet Marketing Orientation and one dimension of Innovation Capabilities and Performance are extracted from the factor analysis results. The results of regression analysis show that Customer Focus, Shared Knowledge and Vision, and Internet Marketing Orientation directly influenced SMEs' Innovation Capabilities. However, Internet Marketing Orientation is more influential in developing innovation capabilities among SMEs compared to others. While, Shared Knowledge and Vision is the crucial factor in enhancing the business performance among SME (exporters). The relationship among a firm's Internet Marketing Orientation, Learning Orientation, Market Orientation and Innovation Capabilities and Performance are considered a crucial research area in developing countries. The implications for Malaysian SMEs are discussed.

AB - This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market Orientation-Innovativeness and Learning Orientation-Innovativeness. From an analysis of usable survey data from 101 Bumiputera SMEs-Exporters, three dimensions of Market Orientation (Customer Focus, Inter-Functional Coordination, Information Dissemination), two dimensions of Learning Orientation (Shared Knowledge, and Vision and Commitment to Learning), one dimension of Internet Marketing Orientation and one dimension of Innovation Capabilities and Performance are extracted from the factor analysis results. The results of regression analysis show that Customer Focus, Shared Knowledge and Vision, and Internet Marketing Orientation directly influenced SMEs' Innovation Capabilities. However, Internet Marketing Orientation is more influential in developing innovation capabilities among SMEs compared to others. While, Shared Knowledge and Vision is the crucial factor in enhancing the business performance among SME (exporters). The relationship among a firm's Internet Marketing Orientation, Learning Orientation, Market Orientation and Innovation Capabilities and Performance are considered a crucial research area in developing countries. The implications for Malaysian SMEs are discussed.

KW - Internet Marketing Orientation, Innovation Capabilities

KW - Learning Orientation

KW - Malaysia Small and Medium-sized Enterprises (SMEs)-Exporters

KW - Market Orientation

KW - Performance

UR - http://www.scopus.com/inward/record.url?scp=84890904169&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84890904169&partnerID=8YFLogxK

U2 - 10.3846/16111699.2011.645865

DO - 10.3846/16111699.2011.645865

M3 - Article

VL - 14

JO - Journal of Business Economics and Management

JF - Journal of Business Economics and Management

SN - 1611-1699

IS - SUPPL1

ER -