Meneliti Kesan Tanggungjawab Sosial Korporat dan Imej terhadap Kesetiaan Pelanggan dalam Kalangan Pembeli Barangan Runcit

Translated title of the contribution: Examining the effects of corporate social responsibility and images on customer loyalty among grocery shoppers

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR have positive significant relationships with relationship quality. The study also finds that relationship quality is positively related to loyalty among grocery customers. Meanwhile, image and CSR are not significantly related to loyalty. This paper also discussed the limitations of this study and directions for future research.

Original languageUndefined/Unknown
JournalJurnal Pengurusan
Volume39
Publication statusPublished - 2013

Fingerprint

Customer loyalty
Grocery
Loyalty
Relationship quality
Corporate Social Responsibility
Public universities
Questionnaire

Keywords

  • Corporate social responsibility (CSR)
  • Customer loyalty
  • Image
  • Relationship quality
  • Retailing

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Business and International Management

Cite this

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title = "Meneliti Kesan Tanggungjawab Sosial Korporat dan Imej terhadap Kesetiaan Pelanggan dalam Kalangan Pembeli Barangan Runcit",
abstract = "This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR have positive significant relationships with relationship quality. The study also finds that relationship quality is positively related to loyalty among grocery customers. Meanwhile, image and CSR are not significantly related to loyalty. This paper also discussed the limitations of this study and directions for future research.",
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author = "Omar, {Nor Asiah}",
year = "2013",
language = "Undefined/Unknown",
volume = "39",
journal = "Jurnal Pengurusan",
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publisher = "Penerbit Universiti Kebangsaan Malaysia",

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AU - Omar, Nor Asiah

PY - 2013

Y1 - 2013

N2 - This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR have positive significant relationships with relationship quality. The study also finds that relationship quality is positively related to loyalty among grocery customers. Meanwhile, image and CSR are not significantly related to loyalty. This paper also discussed the limitations of this study and directions for future research.

AB - This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR have positive significant relationships with relationship quality. The study also finds that relationship quality is positively related to loyalty among grocery customers. Meanwhile, image and CSR are not significantly related to loyalty. This paper also discussed the limitations of this study and directions for future research.

KW - Corporate social responsibility (CSR)

KW - Customer loyalty

KW - Image

KW - Relationship quality

KW - Retailing

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M3 - Article

VL - 39

JO - Jurnal Pengurusan

JF - Jurnal Pengurusan

SN - 0127-2713

ER -