Examining factors influencing travellers purchase intentions via online travel intermediaries websites

A conceptual model

Safwan Marwin Abd Murad, Norzalita Abd Aziz

Research output: Contribution to journalArticle

Abstract

Website is the channel that frequently use by consumers to purchase any products and services including tourism products and services. Websites have greatly transformed the way businesses operationalized and has become the main medium of interaction between businesses and customers because of its universal and worldwide access. As a result from the advancement of the online technology, a number of online channels in tourism industry have been developed and one of it is Online Travel Intermediaries websites (OTI). The increasing popularity of online travel intermediary websites among tourists has called the need for further study on this matter to gain better understanding regarding factors affecting travelers purchase intention via OTI websites. While other user’s behavioral intention models and theories were widely applied to explain users’ intention, the Unified Theory of Acceptance and Use of Technology (UTAUT) model is still new and was limitedly applied especially in tourism industry. Recognizing the massive impact of information technologies toward tourism industry, this paper focused on electronic services in tourism industry specifically online travel intermediary websites. Thereby, the purpose of this study is to examine the factors that affecting travelers’ purchase intention via OTI websites. To well understand the factors that influence travelers’ purchase intention via OTI websites, the integration of the UTAUT and electronic service quality model (E-S- QUAL) will be used. This study contributes to the body of knowledge on electronic travel services intentions by suggesting an advanced and comprehensive users’ behavioral intention model that integrates the UTAUT and the E-S- QUAL model, providing new understanding regarding the factors affecting customers/travelers’ purchase intention.

Original languageEnglish
Pages (from-to)289-304
Number of pages16
JournalInternational Journal of Economic Research
Volume14
Issue number14PartII
Publication statusPublished - 1 Jan 2017

Fingerprint

Intermediaries
Purchase intention
Web sites
Influencing factors
Travellers
Conceptual model
Tourism industry
Factors
Acceptance
Electronic services
Service quality
Behavioral intention
Purchase
Tourism product
Online channel
Tourists
Interaction
Body of knowledge
Influence factors
Tourism services

Keywords

  • E-S- QUAL
  • Online travel intermediaries (OTI)
  • Purchase intentions
  • Unified theory of acceptance
  • Use of technology (UTAUT)

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Examining factors influencing travellers purchase intentions via online travel intermediaries websites : A conceptual model. / Abd Murad, Safwan Marwin; Abd Aziz, Norzalita.

In: International Journal of Economic Research, Vol. 14, No. 14PartII, 01.01.2017, p. 289-304.

Research output: Contribution to journalArticle

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