Evaluation of asean mental models pattern of web user-centered interface design using eye-tracking technology

Aslina Baharum, Azizah Jaafar

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

This study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of web object locations in a web user-centered interface design. Two experts and four volunteers participated in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants found the target web objects faster. The eye-tracking data showed that users have clear expectations of where web objects are located on a web page. With the utilisation of the eye-tracking technology, a more precise and objective tool can be used to improve the classification of web user-centered interface design. It was concluded that eye-tracking technology is accurate and useful for knowing what a user looks at and understanding the user's behavior. Finally, it was established that there was an improvement when using the information generated by the eye tracker. The study showed that web objects located according to user expectations were found faster and remembered more easily. Placing web objects at expected locations and designing their appearance according to user expectations facilitates orientation, which is beneficial for first impressions and the overall user satisfaction with the website experience.

Original languageEnglish
Pages (from-to)2494-2506
Number of pages13
JournalJournal of Computer Science
Volume10
Issue number12
DOIs
Publication statusPublished - 2014

Fingerprint

Websites
World Wide Web
Experiments

Keywords

  • Eye-tracking
  • Mental models
  • User expectation
  • Web objects
  • Web user-centered interface

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications
  • Artificial Intelligence

Cite this

Evaluation of asean mental models pattern of web user-centered interface design using eye-tracking technology. / Baharum, Aslina; Jaafar, Azizah.

In: Journal of Computer Science, Vol. 10, No. 12, 2014, p. 2494-2506.

Research output: Contribution to journalArticle

@article{8a6e67ee12d54a0f81a945405b38e087,
title = "Evaluation of asean mental models pattern of web user-centered interface design using eye-tracking technology",
abstract = "This study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of web object locations in a web user-centered interface design. Two experts and four volunteers participated in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants found the target web objects faster. The eye-tracking data showed that users have clear expectations of where web objects are located on a web page. With the utilisation of the eye-tracking technology, a more precise and objective tool can be used to improve the classification of web user-centered interface design. It was concluded that eye-tracking technology is accurate and useful for knowing what a user looks at and understanding the user's behavior. Finally, it was established that there was an improvement when using the information generated by the eye tracker. The study showed that web objects located according to user expectations were found faster and remembered more easily. Placing web objects at expected locations and designing their appearance according to user expectations facilitates orientation, which is beneficial for first impressions and the overall user satisfaction with the website experience.",
keywords = "Eye-tracking, Mental models, User expectation, Web objects, Web user-centered interface",
author = "Aslina Baharum and Azizah Jaafar",
year = "2014",
doi = "10.3844/jcssp.2014.2494.2506",
language = "English",
volume = "10",
pages = "2494--2506",
journal = "Journal of Computer Science",
issn = "1549-3636",
publisher = "Science Publications",
number = "12",

}

TY - JOUR

T1 - Evaluation of asean mental models pattern of web user-centered interface design using eye-tracking technology

AU - Baharum, Aslina

AU - Jaafar, Azizah

PY - 2014

Y1 - 2014

N2 - This study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of web object locations in a web user-centered interface design. Two experts and four volunteers participated in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants found the target web objects faster. The eye-tracking data showed that users have clear expectations of where web objects are located on a web page. With the utilisation of the eye-tracking technology, a more precise and objective tool can be used to improve the classification of web user-centered interface design. It was concluded that eye-tracking technology is accurate and useful for knowing what a user looks at and understanding the user's behavior. Finally, it was established that there was an improvement when using the information generated by the eye tracker. The study showed that web objects located according to user expectations were found faster and remembered more easily. Placing web objects at expected locations and designing their appearance according to user expectations facilitates orientation, which is beneficial for first impressions and the overall user satisfaction with the website experience.

AB - This study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of web object locations in a web user-centered interface design. Two experts and four volunteers participated in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants found the target web objects faster. The eye-tracking data showed that users have clear expectations of where web objects are located on a web page. With the utilisation of the eye-tracking technology, a more precise and objective tool can be used to improve the classification of web user-centered interface design. It was concluded that eye-tracking technology is accurate and useful for knowing what a user looks at and understanding the user's behavior. Finally, it was established that there was an improvement when using the information generated by the eye tracker. The study showed that web objects located according to user expectations were found faster and remembered more easily. Placing web objects at expected locations and designing their appearance according to user expectations facilitates orientation, which is beneficial for first impressions and the overall user satisfaction with the website experience.

KW - Eye-tracking

KW - Mental models

KW - User expectation

KW - Web objects

KW - Web user-centered interface

UR - http://www.scopus.com/inward/record.url?scp=84923073413&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84923073413&partnerID=8YFLogxK

U2 - 10.3844/jcssp.2014.2494.2506

DO - 10.3844/jcssp.2014.2494.2506

M3 - Article

AN - SCOPUS:84923073413

VL - 10

SP - 2494

EP - 2506

JO - Journal of Computer Science

JF - Journal of Computer Science

SN - 1549-3636

IS - 12

ER -