Evaluating the applicability of a social content management framework: A case analysis

Wan Azlin Zurita Wan Ahmad, Muriati Mukhta, Yazrina Yahya

Research output: Contribution to journalArticle

Abstract

Social media platform plays an important role in engaging customers. The social content resulting from social media interactions between the organisations and the customers need a proper management. Therefore, in this work, a framework for social content management is introduced to support the management of social content. This framework is developed based on two main concepts. The first is the existing concepts that are present in content management, whilst the second concept is derived from the theory of service science. This approach is adopted to cater for existing concepts in enterprise content management, that are relevant to social content management and also to cater for the concept of value co-creation which forms the basis of engagement between the organisations and the customers. The applicability of the proposed social content management framework needs to be evaluated in order to determine the extent of its applicability in practical situations. Therefore, the main focus of this article is to report the usability of the proposed framework against the practices of the government agencies of Malaysia in managing the social content. The evaluation method used is based on the score of system usability scale. The results from the evaluation revealed that the proposed framework is usable and is deemed practical to be used in organisations.

Original languageEnglish
Pages (from-to)339-345
Number of pages7
JournalInternational Journal of Advanced Computer Science and Applications
Volume9
Issue number12
DOIs
Publication statusPublished - 1 Jan 2018

Fingerprint

Industry

Keywords

  • Service science
  • Social content
  • Social content management
  • Social media
  • Value co-creation

ASJC Scopus subject areas

  • Computer Science(all)

Cite this

Evaluating the applicability of a social content management framework : A case analysis. / Ahmad, Wan Azlin Zurita Wan; Mukhta, Muriati; Yahya, Yazrina.

In: International Journal of Advanced Computer Science and Applications, Vol. 9, No. 12, 01.01.2018, p. 339-345.

Research output: Contribution to journalArticle

@article{c52dc6558a3d482c948d629398ae6fa2,
title = "Evaluating the applicability of a social content management framework: A case analysis",
abstract = "Social media platform plays an important role in engaging customers. The social content resulting from social media interactions between the organisations and the customers need a proper management. Therefore, in this work, a framework for social content management is introduced to support the management of social content. This framework is developed based on two main concepts. The first is the existing concepts that are present in content management, whilst the second concept is derived from the theory of service science. This approach is adopted to cater for existing concepts in enterprise content management, that are relevant to social content management and also to cater for the concept of value co-creation which forms the basis of engagement between the organisations and the customers. The applicability of the proposed social content management framework needs to be evaluated in order to determine the extent of its applicability in practical situations. Therefore, the main focus of this article is to report the usability of the proposed framework against the practices of the government agencies of Malaysia in managing the social content. The evaluation method used is based on the score of system usability scale. The results from the evaluation revealed that the proposed framework is usable and is deemed practical to be used in organisations.",
keywords = "Service science, Social content, Social content management, Social media, Value co-creation",
author = "Ahmad, {Wan Azlin Zurita Wan} and Muriati Mukhta and Yazrina Yahya",
year = "2018",
month = "1",
day = "1",
doi = "10.14569/IJACSA.2018.091249",
language = "English",
volume = "9",
pages = "339--345",
journal = "International Journal of Advanced Computer Science and Applications",
issn = "2158-107X",
publisher = "Science and Information Organization",
number = "12",

}

TY - JOUR

T1 - Evaluating the applicability of a social content management framework

T2 - A case analysis

AU - Ahmad, Wan Azlin Zurita Wan

AU - Mukhta, Muriati

AU - Yahya, Yazrina

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Social media platform plays an important role in engaging customers. The social content resulting from social media interactions between the organisations and the customers need a proper management. Therefore, in this work, a framework for social content management is introduced to support the management of social content. This framework is developed based on two main concepts. The first is the existing concepts that are present in content management, whilst the second concept is derived from the theory of service science. This approach is adopted to cater for existing concepts in enterprise content management, that are relevant to social content management and also to cater for the concept of value co-creation which forms the basis of engagement between the organisations and the customers. The applicability of the proposed social content management framework needs to be evaluated in order to determine the extent of its applicability in practical situations. Therefore, the main focus of this article is to report the usability of the proposed framework against the practices of the government agencies of Malaysia in managing the social content. The evaluation method used is based on the score of system usability scale. The results from the evaluation revealed that the proposed framework is usable and is deemed practical to be used in organisations.

AB - Social media platform plays an important role in engaging customers. The social content resulting from social media interactions between the organisations and the customers need a proper management. Therefore, in this work, a framework for social content management is introduced to support the management of social content. This framework is developed based on two main concepts. The first is the existing concepts that are present in content management, whilst the second concept is derived from the theory of service science. This approach is adopted to cater for existing concepts in enterprise content management, that are relevant to social content management and also to cater for the concept of value co-creation which forms the basis of engagement between the organisations and the customers. The applicability of the proposed social content management framework needs to be evaluated in order to determine the extent of its applicability in practical situations. Therefore, the main focus of this article is to report the usability of the proposed framework against the practices of the government agencies of Malaysia in managing the social content. The evaluation method used is based on the score of system usability scale. The results from the evaluation revealed that the proposed framework is usable and is deemed practical to be used in organisations.

KW - Service science

KW - Social content

KW - Social content management

KW - Social media

KW - Value co-creation

UR - http://www.scopus.com/inward/record.url?scp=85059533760&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85059533760&partnerID=8YFLogxK

U2 - 10.14569/IJACSA.2018.091249

DO - 10.14569/IJACSA.2018.091249

M3 - Article

AN - SCOPUS:85059533760

VL - 9

SP - 339

EP - 345

JO - International Journal of Advanced Computer Science and Applications

JF - International Journal of Advanced Computer Science and Applications

SN - 2158-107X

IS - 12

ER -