Ethnic groupism: Understanding ethnicisation of work in Malaysia

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This paper examines the degree to which work is becoming de-ethnicised in the Malaysian tourism industry sector. This so-called de-ethnicisation of work is formulated in the Malaysian Government’s 10th Malaysia Plan (2011–2015) as an indicator of Malaysian society’s entry into modernity, the overall yardstick being Malaysia’s progression to a high-income nation by 2020. Empirical research was conducted among employees of 10 ‘Western’ luxury five-star hotels in the greater Kuala Lumpur. The degree of association of occupation with ethnicity was tested through a quantitative survey of 786 respondents from a representative sample of the parent population in 2010. Contrary to the Government’s de-ethnicisation agenda, findings show a continuing strong correlation between ethnicity and occupation, reinforced by qualitative research conducted between 2010 and 2011, which reveals specific ethno-marketing practices and an ‘ethnic groupism’ phenomenon as plausible explanations, among other causal factors.

Original languageEnglish
Pages (from-to)810-828
Number of pages19
JournalEthnicities
Volume15
Issue number6
DOIs
Publication statusPublished - 1 Dec 2015

Fingerprint

Malaysia
occupation
ethnicity
luxury
qualitative research
empirical research
modernity
parents
marketing
Tourism
employee
income
industry
Government
Ethnic Groups
Industry
Hotels
Marketing
Progression
Agenda

Keywords

  • ethnicity
  • hotels
  • Malaysia
  • occupation
  • Workplace

ASJC Scopus subject areas

  • Cultural Studies
  • Arts and Humanities (miscellaneous)

Cite this

Ethnic groupism : Understanding ethnicisation of work in Malaysia. / Eric, Jose' Olmedo-Panal; Smith, Wendy; Mohd Noor, Mansor.

In: Ethnicities, Vol. 15, No. 6, 01.12.2015, p. 810-828.

Research output: Contribution to journalArticle

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