Estimating tourism demand from China market to Malaysia

Norlida Hanim Mohd Salleh, Cheah Chee Yang, Redzuan Othman

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The arrivals of the Chinese people to Malaysia (Malaya) started since the early fifteenth century. At that time, they came as traders, seafarers and miners. The movements of Chinese people were very limited since at that time China was practicing a closed door policy with foreign countries. Thus, communications to and from China were very minimal. However, in 2001, the Chinese government had implemented an open door policy by participating in the World Trade Organization (WTO). The Chinese government had opened its economy to foreign investors through foreign direct investment by providing them various incentives. The beginning of 21st century saw an increase in the inbound and outbound movements of the Chinese people. By 2005, China was among the top 5 most visited global destinations. Similarly, outbound Chinese also increased and Malaysia was among their most popular choice. In 1990, only about 107.6 thousand Chinese tourists visited Malaysia. By 2006, however, this figure had increased to about 457.8 thousand; which was the highest number of foreigners outside the ASEAN region. This research tries to identify and estimate the importance of major economic factors that influence the increase in Chinese arrivals to Malaysia. Among other factors that could induce their arrivals are tourism price, traveling costs, income and informal promotion. The Asian economic crisis and the outbreak of SARs also have been included in order to understand how the short-run shock affecting their demand for Malaysia. Cointegration technique of Vector Error Correction Model (ARDL) is utilized to statistically estimate the importance of these variables in this research.

Original languageEnglish
Title of host publicationAPBITM 2011 - Proceedings2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management
Pages149-153
Number of pages5
DOIs
Publication statusPublished - 2011
Event2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management, APBITM 2011 - Dalian
Duration: 10 Jul 201112 Jul 2011

Other

Other2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management, APBITM 2011
CityDalian
Period10/7/1112/7/11

Fingerprint

Economics
Miners
Error correction
Communication
Costs
Tourism demand
Malaysia
China market
China
Government

Keywords

  • ARDL Model
  • China Market
  • Co-integration
  • Tourism demand

ASJC Scopus subject areas

  • Management of Technology and Innovation

Cite this

Mohd Salleh, N. H., Yang, C. C., & Othman, R. (2011). Estimating tourism demand from China market to Malaysia. In APBITM 2011 - Proceedings2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management (pp. 149-153). [5996311] https://doi.org/10.1109/APBITM.2011.5996311

Estimating tourism demand from China market to Malaysia. / Mohd Salleh, Norlida Hanim; Yang, Cheah Chee; Othman, Redzuan.

APBITM 2011 - Proceedings2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management. 2011. p. 149-153 5996311.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Mohd Salleh, NH, Yang, CC & Othman, R 2011, Estimating tourism demand from China market to Malaysia. in APBITM 2011 - Proceedings2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management., 5996311, pp. 149-153, 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management, APBITM 2011, Dalian, 10/7/11. https://doi.org/10.1109/APBITM.2011.5996311
Mohd Salleh NH, Yang CC, Othman R. Estimating tourism demand from China market to Malaysia. In APBITM 2011 - Proceedings2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management. 2011. p. 149-153. 5996311 https://doi.org/10.1109/APBITM.2011.5996311
Mohd Salleh, Norlida Hanim ; Yang, Cheah Chee ; Othman, Redzuan. / Estimating tourism demand from China market to Malaysia. APBITM 2011 - Proceedings2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management. 2011. pp. 149-153
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