Enhancing social and communication skills through entrepreneurship programmes

Student perception on herbalhut chia seed product sales project

Maharam Mamat, Hamdzun Haron, Maisarah Yaacob, Johari Talib

Research output: Contribution to journalArticle

Abstract

This working paper discusses the perception or views of students who are undertaking the Forms of Writing course, regarding the Chia Seed by Herbalhut sales project. Aspects of research include understanding the students' perception on the effectiveness of the Chia Seed sales project towards enhancing their social and communication skills, as well as how effective the Chia Seed sales project has been towards enhancing their inherent skills. This study was conducted using three methods, namely data collection through online Google form questionnaires, random interviews with selected respondents and library research. The results of this study has found that the Chia Seed Herbalhut sales project has been able to enhance the students' communication and social skills in an effort to strengthen the soft skills of university graduates. In addition, students are also able to build their self-esteem, creativity, leadership skills, critical and creative thinking and more. The students' self-confidence was also found to have increased, as they are more open to the world of business and creatively market products online through social media. In conclusion, students feel more confident to market the products they represent, more prepared to get involved in the business world, though they are not students of this field and more ready to face challenges in the working world.

Original languageEnglish
Pages (from-to)1126-1135
Number of pages10
JournalInternational Journal of Mechanical Engineering and Technology
Volume10
Issue number2
Publication statusPublished - 1 Feb 2019

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Seed
Sales
Students
Communication
Industry

Keywords

  • Challenges of Unemployed Graduates
  • Chia Seed Herbalhut
  • Communication Skills
  • Entrepreneurship Programme
  • Skillful Graduates

ASJC Scopus subject areas

  • Mechanics of Materials
  • Mechanical Engineering
  • Industrial and Manufacturing Engineering

Cite this

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abstract = "This working paper discusses the perception or views of students who are undertaking the Forms of Writing course, regarding the Chia Seed by Herbalhut sales project. Aspects of research include understanding the students' perception on the effectiveness of the Chia Seed sales project towards enhancing their social and communication skills, as well as how effective the Chia Seed sales project has been towards enhancing their inherent skills. This study was conducted using three methods, namely data collection through online Google form questionnaires, random interviews with selected respondents and library research. The results of this study has found that the Chia Seed Herbalhut sales project has been able to enhance the students' communication and social skills in an effort to strengthen the soft skills of university graduates. In addition, students are also able to build their self-esteem, creativity, leadership skills, critical and creative thinking and more. The students' self-confidence was also found to have increased, as they are more open to the world of business and creatively market products online through social media. In conclusion, students feel more confident to market the products they represent, more prepared to get involved in the business world, though they are not students of this field and more ready to face challenges in the working world.",
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