Enhancing production performance and customer performance through Total Quality Management (TQM)

Strategies for competitive advantage

Arawati Agus, Za'faran Hassan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

57 Citations (Scopus)

Abstract

During the past two decades, Total Quality Management (TQM) programmes have been implemented in many organizations. A strategy of high quality leads to a sustainable competitive advantage. This paper examines the importance of incorporating TQM in the Malaysian manufacturing industry. The study measures senior production or TQM managers' perception of TQM and level of performances of their companies. Specifically, the paper investigates relationships between TQM, production performance and customer-related performance and the associations were analyzed through statistical methods such as Pearson's correlation and structural equation modeling (SEM). The findings suggest that TQM and its adoptions have significant correlations with production performance and customer-related performance. This study provides striking demonstrations of the importance of TQM in enhancing performances of Malaysian manufacturing companies. The result indicates that retail manufacturing companies should emphasize greater attention to quality measurement aspects of TQM and a greater degree of management support for TQM initiatives to ensure strategic sustainable competitive advantage.

Original languageEnglish
Title of host publicationProcedia - Social and Behavioral Sciences
Pages1650-1662
Number of pages13
Volume24
DOIs
Publication statusPublished - 2011
Event7th International Strategic Management Conference - Paris, France
Duration: 30 Jun 20112 Jul 2011

Other

Other7th International Strategic Management Conference
CountryFrance
CityParis
Period30/6/112/7/11

Fingerprint

Total Quality Management
quality assurance
customer
performance
manufacturing
manufacturing industry
statistical method
manager

Keywords

  • Customer-related performance
  • Production performance
  • Strategic competitive advantage and structural equation modeling (SEM)
  • Total Quality Management (TQM)

ASJC Scopus subject areas

  • Social Sciences(all)
  • Psychology(all)

Cite this

Enhancing production performance and customer performance through Total Quality Management (TQM) : Strategies for competitive advantage. / Agus, Arawati; Hassan, Za'faran.

Procedia - Social and Behavioral Sciences. Vol. 24 2011. p. 1650-1662.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Agus, A & Hassan, Z 2011, Enhancing production performance and customer performance through Total Quality Management (TQM): Strategies for competitive advantage. in Procedia - Social and Behavioral Sciences. vol. 24, pp. 1650-1662, 7th International Strategic Management Conference, Paris, France, 30/6/11. https://doi.org/10.1016/j.sbspro.2011.09.019
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