Electronic commerce and consumer protection in the ASEAN region

Zeti Zuryani Mohd Zakuan, Sakina Shaik Ahmad Yusoff, Rahmah Ismail

Research output: Contribution to journalArticle

Abstract

The use of electronic commerce in the era of globalization and trade liberalization is seen to boost economic growth through technology transfer, productivity and international competitiveness. However in reality, it brings negative effect to consumers in Malaysia when it involves cross border tramactiom. In order to gain benefits from globalization and trade liberalization, Malaysia has to unite with other developing countries in the name of ASEAN Being a member to ASEAN enable Malaysia to compete wisely in the global market. Based on doctrinal research and by adopting content analysis method this study examines the consumer protection measures undedaken by ASEAN in the area of electronic commerce as a preparation for the establishment of ASEAN economic community by the year 2015. The study analyses the measures adopted by ASEAN in providing protection to comumers in relation to electronic commerce tramactiom.

Original languageEnglish
Pages (from-to)349-352
Number of pages4
JournalInternational Business Management
Volume7
Issue number4
DOIs
Publication statusPublished - 2013

Fingerprint

Electronic commerce
Consumer protection
Malaysia
Trade liberalization
Globalization
Content analysis
International competitiveness
Technology transfer
Cross-border
Economics
Productivity
Developing countries
Preparation
Economic growth
Global market

Keywords

  • ASEAN
  • ASEAN economic community
  • Consumer protection
  • Electronic commerce
  • Malaysia

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

Electronic commerce and consumer protection in the ASEAN region. / Zakuan, Zeti Zuryani Mohd; Shaik Ahmad Yusoff, Sakina; Ismail, Rahmah.

In: International Business Management, Vol. 7, No. 4, 2013, p. 349-352.

Research output: Contribution to journalArticle

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