沟通和金融顾虑对银行态度与行为关系的影响

Translated title of the contribution: Effects of communication and financial concerns on banking attitude-behaviour relations

Mohammad Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Mohammed Abdur Razzaque

Research output: Contribution to journalArticle

Abstract

Despite extensive discussion of the concept of Islamic banking, which is based on the fundamental doctrines of Islamic law (Shariah) and Islamic economics (prohibition of interest and profit-loss sharing), few studies have explored the factors that potentially affect behaviour intentions among customers. This study investigates direct and moderating effects of communication and financial factors on customer attitudes and behavioural intentions towards Islamic banking. Data were collected from the customers of Islamic banks and the Islamic banking divisions of conventional banks in Malaysia using online surveys. The hypotheses were tested using hierarchical regression analysis. The results suggest that relationship marketing, informative advertising, perceived benefits, and profit-loss sharing are important determinants of behavioural intentions among both Muslim and non-Muslim customer groups. This study also found moderating effects for most of the conceptualized moderating variables, particularly attitude interactions with informative advertising, ease of online banking, and the principle of profit-loss sharing. There are both notable similarities and differences in the results for the two customer groups. The findings imply that different strategies should be used both to retain existing customers and attract new ones.

Original languageChinese
Pages (from-to)1-26
Number of pages26
JournalService Industries Journal
DOIs
Publication statusAccepted/In press - 25 Jan 2018

Fingerprint

Marketing
Profitability
Communication
Regression analysis
Economics
Banking
Profit
Islamic banking
Factors
Moderating effect
Behavioral intention
Informative advertising

Keywords

  • Behavioural intention
  • Islamic banking
  • profit-loss sharing proportions
  • theory of planned behaviour

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

Cite this

沟通和金融顾虑对银行态度与行为关系的影响. / Hoque, Mohammad Enamul; Nik Hashim, Nik Mohd Hazrul; Razzaque, Mohammed Abdur.

In: Service Industries Journal, 25.01.2018, p. 1-26.

Research output: Contribution to journalArticle

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