Effects of alternative instructional approaches on cross-cultural training outcomes

Martin J. Gannon, June M L Poon

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

We investigated the (a) effectiveness of cross-cultural training in promoting cultural awareness and (b) differential effects of didactic and experiential approaches on cultural awareness and trainee reaction. MBA students (N = 105) participated in a cross-cultural training program structured to allow for a pretest-posttest experimental design. Participants were randomly assigned to one of three instructional conditions: integrative, video, and experiential (BaFá BaFá). Trained participants reported a significantly higher level of cultural awareness, but there were no significant differences among training conditions on this variable. Experientially-trained participants, however, reacted more positively to the training. Implications of the results and suggestions for future research are discussed.

Original languageEnglish
Pages (from-to)429-446
Number of pages18
JournalInternational Journal of Intercultural Relations
Volume21
Issue number4
Publication statusPublished - Nov 1997
Externally publishedYes

Fingerprint

Research Design
Students
Education
didactics
trainee
training program
video
Cross-cultural training
student
Training program
Experimental design
Pre-test

Keywords

  • Cross-cultural training
  • Experiential
  • Integrative
  • Video

ASJC Scopus subject areas

  • Business and International Management
  • Social Psychology
  • Sociology and Political Science

Cite this

Effects of alternative instructional approaches on cross-cultural training outcomes. / Gannon, Martin J.; Poon, June M L.

In: International Journal of Intercultural Relations, Vol. 21, No. 4, 11.1997, p. 429-446.

Research output: Contribution to journalArticle

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