Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car

Che Aniza Che Wel, Syed Shah Alam Syed Shah Alam, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin

Research output: Contribution to journalArticle

Abstract

Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and support Malaysian brand to demonstrate their ethnocentrism and patriotism. Therefore, it is inspiring to comprehend consumer buying intention, towards Malaysian national car. Thus, this study is intended to examine consumer's buying intention of Malaysian national car by examining their ethnocentrism and patriotism by utilizing the Theory of Planned Behavior. This study was conducted in Klang Valley covering respondents from various occupational levels. The finding of this study indicates that, patriotism, attitude and subjective norm affect consumer buying intention toward Malaysian national car. Therefore, this finding provides evidence to the Malaysian car provider upon the degree of ethnocentrism and patriotism in influencing Malaysian consumer's buying intention.

Original languageEnglish
JournalJurnal Pengurusan
Volume52
Publication statusPublished - 1 Jun 2018

Fingerprint

Patriotism
Car
Ethnocentrism
Asian countries
Subjective norm
Malaysia
Theory of planned behavior
Automotive industry

Keywords

  • Buying intention
  • Ethnocentrism
  • Patriotism

ASJC Scopus subject areas

  • Business and International Management
  • Accounting
  • Business, Management and Accounting (miscellaneous)

Cite this

Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car. / Che Wel, Che Aniza; Syed Shah Alam, Syed Shah Alam; Khalid, Nor Rahimy; Mokhtaruddin, Suraya Akmar.

In: Jurnal Pengurusan, Vol. 52, 01.06.2018.

Research output: Contribution to journalArticle

@article{1f64e56f6ab948218d2ec88a6e66b497,
title = "Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car",
abstract = "Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and support Malaysian brand to demonstrate their ethnocentrism and patriotism. Therefore, it is inspiring to comprehend consumer buying intention, towards Malaysian national car. Thus, this study is intended to examine consumer's buying intention of Malaysian national car by examining their ethnocentrism and patriotism by utilizing the Theory of Planned Behavior. This study was conducted in Klang Valley covering respondents from various occupational levels. The finding of this study indicates that, patriotism, attitude and subjective norm affect consumer buying intention toward Malaysian national car. Therefore, this finding provides evidence to the Malaysian car provider upon the degree of ethnocentrism and patriotism in influencing Malaysian consumer's buying intention.",
keywords = "Buying intention, Ethnocentrism, Patriotism",
author = "{Che Wel}, {Che Aniza} and {Syed Shah Alam}, {Syed Shah Alam} and Khalid, {Nor Rahimy} and Mokhtaruddin, {Suraya Akmar}",
year = "2018",
month = "6",
day = "1",
language = "English",
volume = "52",
journal = "Jurnal Pengurusan",
issn = "0127-2713",
publisher = "Penerbit Universiti Kebangsaan Malaysia",

}

TY - JOUR

T1 - Effect of ethnocentrism and patriotism on the buying intention of Malaysian national car

AU - Che Wel, Che Aniza

AU - Syed Shah Alam, Syed Shah Alam

AU - Khalid, Nor Rahimy

AU - Mokhtaruddin, Suraya Akmar

PY - 2018/6/1

Y1 - 2018/6/1

N2 - Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and support Malaysian brand to demonstrate their ethnocentrism and patriotism. Therefore, it is inspiring to comprehend consumer buying intention, towards Malaysian national car. Thus, this study is intended to examine consumer's buying intention of Malaysian national car by examining their ethnocentrism and patriotism by utilizing the Theory of Planned Behavior. This study was conducted in Klang Valley covering respondents from various occupational levels. The finding of this study indicates that, patriotism, attitude and subjective norm affect consumer buying intention toward Malaysian national car. Therefore, this finding provides evidence to the Malaysian car provider upon the degree of ethnocentrism and patriotism in influencing Malaysian consumer's buying intention.

AB - Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and support Malaysian brand to demonstrate their ethnocentrism and patriotism. Therefore, it is inspiring to comprehend consumer buying intention, towards Malaysian national car. Thus, this study is intended to examine consumer's buying intention of Malaysian national car by examining their ethnocentrism and patriotism by utilizing the Theory of Planned Behavior. This study was conducted in Klang Valley covering respondents from various occupational levels. The finding of this study indicates that, patriotism, attitude and subjective norm affect consumer buying intention toward Malaysian national car. Therefore, this finding provides evidence to the Malaysian car provider upon the degree of ethnocentrism and patriotism in influencing Malaysian consumer's buying intention.

KW - Buying intention

KW - Ethnocentrism

KW - Patriotism

UR - http://www.scopus.com/inward/record.url?scp=85050353672&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85050353672&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85050353672

VL - 52

JO - Jurnal Pengurusan

JF - Jurnal Pengurusan

SN - 0127-2713

ER -