Driver’s perception on electric vehicles and its commercial marketability in Malaysia

Baba Md Deros, Nor Kamaliana Khamis, Ahmad Fakaruddin Mohd Fauzi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Today, majority of the world population are getting more concern on products impact towards the environment. In many parts of the world, electric vehicles (EV) are gaining popularity with vehicle owners due to higher fuel price and lower carbon monoxide emitted to the environment. In Malaysia EV technology is still in infancy stage and many Malaysian drivers are not familiar with this technology. The two main objectives of this study are to investigate the Malaysian driver’s perceptions and awareness on EV technology (i.e. price, driving range, charging point infrastructure and cost of ownership) and to identify EV potential and marketability. A set of questionnaire was developed, pilot tested for its reliability and validity; and distributed to 300 respondents. However, only 112 respondents returned the completed survey questionnaire giving a response rate of 37.3%. The survey finding shows the respondents’ perceptions and knowledge were varied with respect to gender, age, educational level and monthly household income. In depth analysis of the survey results revealed that respondents with higher educational level, age and household income are more likely willing to invest in EV compared to those with lower educational level and household income. Their main positive perceptions on EV are less maintenance, zero carbon monoxide emission to the atmosphere and lower energy cost (i.e. charging cost) compared to fuel cost.

Original languageEnglish
Title of host publicationApplied Mechanics and Materials
PublisherTrans Tech Publications Ltd
Pages632-637
Number of pages6
Volume663
ISBN (Print)9783038352617
DOIs
Publication statusPublished - 2014
Event2nd International Conference on Recent Advances in Automotive Engineering and Mobility Research, ReCAR 2013 - Kuala Lumpur
Duration: 16 Dec 201318 Dec 2013

Publication series

NameApplied Mechanics and Materials
Volume663
ISSN (Print)16609336
ISSN (Electronic)16627482

Other

Other2nd International Conference on Recent Advances in Automotive Engineering and Mobility Research, ReCAR 2013
CityKuala Lumpur
Period16/12/1318/12/13

Fingerprint

Electric vehicles
Carbon monoxide
Costs

Keywords

  • Driver
  • Electric vehicle
  • Energy
  • Environment
  • Survey

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Md Deros, B., Khamis, N. K., & Fakaruddin Mohd Fauzi, A. (2014). Driver’s perception on electric vehicles and its commercial marketability in Malaysia. In Applied Mechanics and Materials (Vol. 663, pp. 632-637). (Applied Mechanics and Materials; Vol. 663). Trans Tech Publications Ltd. https://doi.org/10.4028/www.scientific.net/AMM.663.632

Driver’s perception on electric vehicles and its commercial marketability in Malaysia. / Md Deros, Baba; Khamis, Nor Kamaliana; Fakaruddin Mohd Fauzi, Ahmad.

Applied Mechanics and Materials. Vol. 663 Trans Tech Publications Ltd, 2014. p. 632-637 (Applied Mechanics and Materials; Vol. 663).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Md Deros, B, Khamis, NK & Fakaruddin Mohd Fauzi, A 2014, Driver’s perception on electric vehicles and its commercial marketability in Malaysia. in Applied Mechanics and Materials. vol. 663, Applied Mechanics and Materials, vol. 663, Trans Tech Publications Ltd, pp. 632-637, 2nd International Conference on Recent Advances in Automotive Engineering and Mobility Research, ReCAR 2013, Kuala Lumpur, 16/12/13. https://doi.org/10.4028/www.scientific.net/AMM.663.632
Md Deros B, Khamis NK, Fakaruddin Mohd Fauzi A. Driver’s perception on electric vehicles and its commercial marketability in Malaysia. In Applied Mechanics and Materials. Vol. 663. Trans Tech Publications Ltd. 2014. p. 632-637. (Applied Mechanics and Materials). https://doi.org/10.4028/www.scientific.net/AMM.663.632
Md Deros, Baba ; Khamis, Nor Kamaliana ; Fakaruddin Mohd Fauzi, Ahmad. / Driver’s perception on electric vehicles and its commercial marketability in Malaysia. Applied Mechanics and Materials. Vol. 663 Trans Tech Publications Ltd, 2014. pp. 632-637 (Applied Mechanics and Materials).
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