Discursive legitimation of human values

Local-global power relations in global media discourse

Abduljalil Nasr Hazaea, Noraini Ibrahim, Nor Fariza Mohd Nor

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Construction of identities can be manifested in the form of competing legitimation discourses over an intercultural issue. This study investigates the power relations between local identities and global identities over the discursive legitimation of human values in global media discourse. Yemen Times (YT) is the most circulated English-language newspaper in Yemen. YT can be voice of Yemen to the world through the use of the English language and the online version of the paper. With the notion of English and globalization, the newspaper published discourses for maxims in the context of Improve Your English series produced by a non-local journalist. A maxim is extended in the form of an argumentative paragraph that contextualizes a single value. Employing an empirical research design, the study data were built of 152 maxims. As a theoretical and analytical approach, Fairclough's Critical Discourse Analysis (CDA) is concerned with globalization, discourse, power and ideology. The study adopts these concepts to show how the processes of globalization are ideological choices that serve the interest of global agency. After identifying human values through thematic analysis, a three-dimension analysis of discourse was used to reveal the competing legitimation discourses. Clause complex was used as the unit of analysis where the focus was on the social actors of the projecting clauses. The discourse analysis reveals that local identities were suppressed or backgrounded in the texts. Global identities dominated the texts in the form of global literary discourse, global political discourse, global religious discourse, global philosophical discourse and global anonymous discourse. The exclusion of local identities shows that human values were employed in intercultural communication to serve the interest of global hegemony.

Original languageEnglish
Pages (from-to)171-187
Number of pages17
JournalGEMA Online Journal of Language Studies
Volume14
Issue number1
Publication statusPublished - 2014

Fingerprint

global power
legitimation
discourse
Yemen
Values
globalization
discourse analysis
English language
newspaper
Media Discourse
Human Values
Discursive
Power Relations
Legitimation
intercultural communication
social actor
hegemony
journalist
research planning
empirical research

Keywords

  • Identities
  • Legitimation
  • Maxims
  • Power relations
  • Values

ASJC Scopus subject areas

  • Literature and Literary Theory
  • Language and Linguistics
  • Linguistics and Language

Cite this

Discursive legitimation of human values : Local-global power relations in global media discourse. / Hazaea, Abduljalil Nasr; Ibrahim, Noraini; Mohd Nor, Nor Fariza.

In: GEMA Online Journal of Language Studies, Vol. 14, No. 1, 2014, p. 171-187.

Research output: Contribution to journalArticle

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