Development and validation of a questionnaire to measure game interface preferences based on cultural values

Ratna Zuarni Ramli, Nor Azan Mat Zin, Noraidah Sahari @ Ashaari, Salyani Osman

Research output: Contribution to journalArticle

Abstract

Culture is a mental model that governs how people act and believe. Individuals with different cultures may have different perceptions about the same object. A general or standard design does not address different perceptions of different players when it comes to the design of a game interface and this may compromise the game intuitiveness or its natural feel. Hence, to address this issue, a model for a game interface with cultural values is proposed, based on past studies. The model consists of space and layout, menu buttons and dialogue or language, and three cultural elements - IDV, UAI and context. To verify the model, a valid and reliable instrument was developed. This paper discusses the development and validation of the instrument which is a questionnaire, to validate the proposed game interface with cultural values model. To validate the questionnaire, a structured interview involving four panels of experts in culture and human computer interaction (HCI) was conducted. Some changes to the questionnaire were subsequently made based on comments from the panels. Face and content validation was done using a focus group consisting of five avid game players. Finally, a pilot study using purposive sampling of 52 respondents was carried out. The calculated reliability value, α = 0.955.The final version of the questionnaire was then validated by all panel members and thus deemed suitable for model verification.

Original languageEnglish
Pages (from-to)100-105
Number of pages6
JournalJournal of Theoretical and Applied Information Technology
Volume56
Issue number1
Publication statusPublished - 2013
Externally publishedYes

Fingerprint

Questionnaire
Game
Model Verification
Mental Models
Model
Human computer interaction
Layout
Face
Valid
Verify
Sampling
Interaction
Culture
Design

Keywords

  • Game interface
  • High context
  • Questionnaire validation
  • VSM94

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

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