Developing the dimensions of a social content management framework

Wan Azlin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The rise of social media has transformed the way of collaboration between organizations and customers. Social content resulting from the active collaboration between both parties on a social media platform should be managed accordingly. Thus, social content management (SCM) framework should be developed as a guide to managing the social content. Such SCM framework should be able to augment existing frameworks, which mainly focuses on the value of social content for the organizations. Hence, based on the service science perspective, this article proposes an SCM framework that focusses on value to both organizations and its customers. In order to do this, the concept of Service Dominant Logic and the DART model are adopted to explore and extract the elements and factors that collectively become the dimensions of the proposed SCM framework. Experts' review of the elements and factors is conducted to ensure that the dimensions in the SCM framework are acceptable and have practical value. The proposed framework is then validated via an instrument whose content validity is investigated by using Lawshe's Technique. This framework could assist the organizations in the decision-making process towards innovating services and in the management of social content.

Original languageEnglish
Pages (from-to)1850-1857
Number of pages8
JournalInternational Journal on Advanced Science, Engineering and Information Technology
Volume8
Issue number5
DOIs
Publication statusPublished - 1 Jan 2018

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Social Media
Decision Making
social networks
social benefit
decision making
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Keywords

  • DART model
  • Service dominant logic
  • Service science
  • Social content management
  • Social media

ASJC Scopus subject areas

  • Computer Science(all)
  • Agricultural and Biological Sciences(all)
  • Engineering(all)

Cite this

Developing the dimensions of a social content management framework. / Ahmad, Wan Azlin Zurita Wan; Mukhtar, Muriati; Yahya, Yazrina.

In: International Journal on Advanced Science, Engineering and Information Technology, Vol. 8, No. 5, 01.01.2018, p. 1850-1857.

Research output: Contribution to journalArticle

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