Determinants of Diachronic Information Seeking among Communication Intermediaries

Samsudin A. Rahim

    Research output: Contribution to journalArticle

    Abstract

    This study focuses on determinants of diachronic information seeking among communication intermediaries in an organization. Respondents were Information Assistants from the Department of Information, Malaysia. They were measured on two types of information seeking: information about issues of race relations, and information about audience reactions towards the issue. Among the two types of information, this study found that information about the audience was the least sought, reflecting the lack of emphasis given to the importance of incorporating information about the audience in communication planning. The extent of information seeking of the issue was found to be associated with the respondents’ lack of knowledge of the issue, referent criterion, and fatalism. Information seeking about the audience's reactions towards the issue was much influenced by intrinsic motivation, information adequacy, referent criterion, and involvement in the issue.

    Original languageEnglish
    Pages (from-to)98-112
    Number of pages15
    JournalAsian Journal of Communication
    Volume1
    Issue number1
    DOIs
    Publication statusPublished - 1990

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    determinants
    communication
    Communication
    Planning
    fatalism
    intrinsic motivation
    lack
    assistant
    Malaysia
    organization
    planning

    ASJC Scopus subject areas

    • Education
    • Communication

    Cite this

    Determinants of Diachronic Information Seeking among Communication Intermediaries. / Rahim, Samsudin A.

    In: Asian Journal of Communication, Vol. 1, No. 1, 1990, p. 98-112.

    Research output: Contribution to journalArticle

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