Defining social content and social content management: Service science perspective

Wan Azllin Zurita Wan Ahmad, Muriati Mukhtar, Yazrina Yahya

Research output: Contribution to journalArticle

Abstract

Social media enables unlimited open interactions between organisations and customers. Social content resulting from social media interactions are of immense value and could be beneficial to both organisations and customers. Well managed social content could be used as a basis for producing service innovations offered by the organisations. However, the meaning of social content and its definition is not clearly articulated in the literature. This led to an equally limited meaning of social content management. In this regard, this article proposed that the definition of social content and social content management should be developed from the service science perspective. This is necessary to capture the essential facet of social interactions, that of value co-creation. Both definitions are developed through a triangulation process namely, literature review and a series of interviews with experts. With the proposed definition of social content and social content management, it is hoped that it would enhance the understanding of both concepts thus leading to a more effective way of managing social content.

Original languageEnglish
Pages (from-to)1453-1460
Number of pages8
JournalIndonesian Journal of Electrical Engineering and Computer Science
Volume17
Issue number3
DOIs
Publication statusPublished - 1 Jan 2019

Fingerprint

Service Management
Triangulation
Social Media
Innovation
Customers
Literature Review
Social Interaction
Interaction
Facet
Necessary
Series

Keywords

  • DART model
  • Service dominant logic
  • Service science
  • Social content
  • Social content management
  • Social media

ASJC Scopus subject areas

  • Signal Processing
  • Information Systems
  • Hardware and Architecture
  • Computer Networks and Communications
  • Control and Optimization
  • Electrical and Electronic Engineering

Cite this

Defining social content and social content management : Service science perspective. / Wan Ahmad, Wan Azllin Zurita; Mukhtar, Muriati; Yahya, Yazrina.

In: Indonesian Journal of Electrical Engineering and Computer Science, Vol. 17, No. 3, 01.01.2019, p. 1453-1460.

Research output: Contribution to journalArticle

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