Cultural technology acceptance model for consumers' acceptance of arabic e-commerce websites

Omar Al-Qudah, Kamsuriah Ahmad

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The aim of this study is to identify the factors affecting consumer's acceptance of Arabic e-commerce websites and to propose a cultural technology acceptance model for consumer's acceptance of Arabic e-commerce websites. The proposed model was built based on, technology acceptance model, trust, perceived risk and Hofstede's cultural values as moderators between trust and perceived risk and purchase intention. In addition, Arabic language from literature review was added. Based on these theories and concepts, this study identifies the factors affecting consumer's acceptance of Arabic e-commerce websites.

Original languageEnglish
Pages (from-to)1623-1633
Number of pages11
JournalResearch Journal of Applied Sciences, Engineering and Technology
Volume7
Issue number8
Publication statusPublished - 2014

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Keywords

  • Arabic e-commerce websites
  • Culture
  • Hofstede's cultural values
  • Perceived risk
  • Purchase intention
  • Technology acceptance model
  • Trust

ASJC Scopus subject areas

  • Engineering(all)
  • Computer Science(all)

Cite this

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