Cultural marker identification for web application design targeted for malaysian multicultural users

Norliza Saidin, Dalbir Singh Valbir Singh, Zainul Akramin Mohd Drus, Rahmat Hidayat

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The rapid growth of technology result in two contradictory phenomena, the global world becomes smaller while the internet users increase drastically. This diversity of users becomes the main attention toward the study of human-computer interaction due to the influential of users' background toward the usability of web application whereby the combination of color strongly determines user's preference and engagement level. Hence, determination of color based cultural marker is crucial to the interface design process in order to fulfill the need of diverse users. Most of the empirical study so far has been carried in western contextual. As a result, suggested marker are not applicable in eastern perspective, particularly Malaysia which consist of multicultural societies. This article provides a content analysis of the website application targeted to multicultural audience to determine the prominent color based cultural markers. More importantly, identifications of the markers could assist the interface designers towards creating web-based application that reflected the multicultural audience preferences.

Original languageEnglish
Pages (from-to)959-965
Number of pages7
JournalInternational Journal on Advanced Science, Engineering and Information Technology
Volume6
Issue number6
DOIs
Publication statusPublished - 2016

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Color
color
Malaysia
Human computer interaction
Internet
Websites
Technology
Growth

Keywords

  • Cultural element
  • Cultural factors
  • Cultural marker
  • Multicultural
  • User interface
  • User preferences

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)
  • Computer Science(all)
  • Engineering(all)

Cite this

Cultural marker identification for web application design targeted for malaysian multicultural users. / Saidin, Norliza; Valbir Singh, Dalbir Singh; Drus, Zainul Akramin Mohd; Hidayat, Rahmat.

In: International Journal on Advanced Science, Engineering and Information Technology, Vol. 6, No. 6, 2016, p. 959-965.

Research output: Contribution to journalArticle

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