Critical Failure Factors in Selling Shoplots towards Sustainability of New Township Development

Research output: Contribution to journalArticle

Abstract

The focus of this research is to identify the critical factors of shop houses sale failure in Nilai New Township. The critical factors of sale failure of commercial property types, shop houses in new township need to be discover as reported by Valuation and Property Services Department (JPPH) showed 5,931 units of shop houses in Malaysia is currently completed but remained unsold where Johor was recorded as the highest with unsold units followed by Negeri Sembilan. Thus Nilai New towship is chosen as research sample for unsold shop houses units due to its strategic location which is near to KLIA, International Sepang Circuit, educational instituitions and surrounded by housing scheme but yet still has numbers of unsold units. Data was gathered from survey question between developers, local authority, purchasers/tenant and local residents.. Generally, the factors of sale failure are economy, demography, politic, location and access, public and basic facilities, financial loan, physical of product, current stock of shop houses upon completion, future potential of subsale and rental, developer's background, promotion and marketing, speculation and time.

Original languageEnglish
Article number01013
JournalE3S Web of Conferences
Volume3
DOIs
Publication statusPublished - 14 Aug 2014

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Sustainable development
Sales
sustainability
public access
demography
valuation
marketing
Marketing
politics
shop
Networks (circuits)

ASJC Scopus subject areas

  • Earth and Planetary Sciences(all)
  • Environmental Science(all)
  • Energy(all)

Cite this

Critical Failure Factors in Selling Shoplots towards Sustainability of New Township Development. / Mohd Tawil, Norngainy; Mohamad, N. I.; Usman, Ismar Minang Satotoy; Mohd Tahir, Mazlan; Othuman Mydin, M. A.

In: E3S Web of Conferences, Vol. 3, 01013, 14.08.2014.

Research output: Contribution to journalArticle

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