Criteria and design elements of product label

Mohd Hafiz Faizal Mohamad Kamil, Azizah Jaafar

Research output: Contribution to journalArticle

Abstract

Products selection approach is subjective to each consumer and this issue becomes a problem to product manufacturers, particularly package label designer to determine the best design model for their product labels. Usability is identified as among the main criteria that determine the effectiveness of a product label design to the consumer. Other criteria such as awareness and trust may contribute to accurate and correct decisions by the consumers based on informative label design. This study proposed a conceptual framework for the criteria of usability, awareness and trust on product label design that may affect the purchase decision by consumers. A survey adapted from previous study, was conducted on experts to determine the criteria of design elements for product label design specifically to assist in product purchase. Our study found that, a total number of 18 characteristics were included in high category of the three design element criteria with 76% means score. These types of characteristics may enhance customer confidence during purchasing process.

Original languageEnglish
Pages (from-to)67-73
Number of pages7
JournalJurnal Teknologi
Volume75
Issue number3
DOIs
Publication statusPublished - 1 Aug 2015

Fingerprint

Labels
Purchasing

Keywords

  • Awareness
  • Product label design
  • Purchase decision
  • Trust
  • Usability

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Criteria and design elements of product label. / Mohamad Kamil, Mohd Hafiz Faizal; Jaafar, Azizah.

In: Jurnal Teknologi, Vol. 75, No. 3, 01.08.2015, p. 67-73.

Research output: Contribution to journalArticle

Mohamad Kamil, MHF & Jaafar, A 2015, 'Criteria and design elements of product label', Jurnal Teknologi, vol. 75, no. 3, pp. 67-73. https://doi.org/10.11113/jt.v75.5045
Mohamad Kamil, Mohd Hafiz Faizal ; Jaafar, Azizah. / Criteria and design elements of product label. In: Jurnal Teknologi. 2015 ; Vol. 75, No. 3. pp. 67-73.
@article{e0276643e99248f8a3bb0c68cc05078a,
title = "Criteria and design elements of product label",
abstract = "Products selection approach is subjective to each consumer and this issue becomes a problem to product manufacturers, particularly package label designer to determine the best design model for their product labels. Usability is identified as among the main criteria that determine the effectiveness of a product label design to the consumer. Other criteria such as awareness and trust may contribute to accurate and correct decisions by the consumers based on informative label design. This study proposed a conceptual framework for the criteria of usability, awareness and trust on product label design that may affect the purchase decision by consumers. A survey adapted from previous study, was conducted on experts to determine the criteria of design elements for product label design specifically to assist in product purchase. Our study found that, a total number of 18 characteristics were included in high category of the three design element criteria with 76{\%} means score. These types of characteristics may enhance customer confidence during purchasing process.",
keywords = "Awareness, Product label design, Purchase decision, Trust, Usability",
author = "{Mohamad Kamil}, {Mohd Hafiz Faizal} and Azizah Jaafar",
year = "2015",
month = "8",
day = "1",
doi = "10.11113/jt.v75.5045",
language = "English",
volume = "75",
pages = "67--73",
journal = "Jurnal Teknologi",
issn = "0127-9696",
publisher = "Penerbit Universiti Teknologi Malaysia",
number = "3",

}

TY - JOUR

T1 - Criteria and design elements of product label

AU - Mohamad Kamil, Mohd Hafiz Faizal

AU - Jaafar, Azizah

PY - 2015/8/1

Y1 - 2015/8/1

N2 - Products selection approach is subjective to each consumer and this issue becomes a problem to product manufacturers, particularly package label designer to determine the best design model for their product labels. Usability is identified as among the main criteria that determine the effectiveness of a product label design to the consumer. Other criteria such as awareness and trust may contribute to accurate and correct decisions by the consumers based on informative label design. This study proposed a conceptual framework for the criteria of usability, awareness and trust on product label design that may affect the purchase decision by consumers. A survey adapted from previous study, was conducted on experts to determine the criteria of design elements for product label design specifically to assist in product purchase. Our study found that, a total number of 18 characteristics were included in high category of the three design element criteria with 76% means score. These types of characteristics may enhance customer confidence during purchasing process.

AB - Products selection approach is subjective to each consumer and this issue becomes a problem to product manufacturers, particularly package label designer to determine the best design model for their product labels. Usability is identified as among the main criteria that determine the effectiveness of a product label design to the consumer. Other criteria such as awareness and trust may contribute to accurate and correct decisions by the consumers based on informative label design. This study proposed a conceptual framework for the criteria of usability, awareness and trust on product label design that may affect the purchase decision by consumers. A survey adapted from previous study, was conducted on experts to determine the criteria of design elements for product label design specifically to assist in product purchase. Our study found that, a total number of 18 characteristics were included in high category of the three design element criteria with 76% means score. These types of characteristics may enhance customer confidence during purchasing process.

KW - Awareness

KW - Product label design

KW - Purchase decision

KW - Trust

KW - Usability

UR - http://www.scopus.com/inward/record.url?scp=84938234804&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84938234804&partnerID=8YFLogxK

U2 - 10.11113/jt.v75.5045

DO - 10.11113/jt.v75.5045

M3 - Article

AN - SCOPUS:84938234804

VL - 75

SP - 67

EP - 73

JO - Jurnal Teknologi

JF - Jurnal Teknologi

SN - 0127-9696

IS - 3

ER -