Correlating graduate marketability dimensions with the measurements of university-student relationship

Peng Kee Chang, Fauziah Ahmad, Faridah Ibrahim, Kho Suet Nie

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Organization has always placed emphasis on the publics who would determine its life span. In the context of higher education institution, graduates are the main public whereby their marketability is the key measurement of a university's effort in the human resources development. Hon & Grunig (1999) identify two types of organizational relationship from public perspectives. The communal relationship is said to focus more on the surrounding and balance effect whilst exchange relationship is more inclined towards organizational self interest from the viewpoint of the public. From a different perspective on these two types of relationship, what exactly is the correlation between the student's soft skills as claimed to be the determinant of their future employability after graduation? This problem has definitely tapped the interest of researchers to conduct an empirical study in order to examine the views of a university's final-year undergraduates regarding the relationship of university-student and relate it to the seven dimensions of soft skills, namely communication skills, critical and problem solving skills, teamwork skills, continuous learning and information management skills, entrepreneurship skills, professional moral and ethics as well as leadership skills. Perceptions from 115 students were studied through face-to-face survey method. Communal relationship was proven relationally positive with communication skills, critical and problem solving skills, teamwork skills, continuous learning and information management skills, and entrepreneurship skills while exchange relationship was inversely related with professional moral and ethics.

Original languageEnglish
Pages (from-to)63-73
Number of pages11
JournalAsian Social Science
Volume8
Issue number6
DOIs
Publication statusPublished - 2012

Fingerprint

graduate
information management
teamwork
communication skills
entrepreneurship
university
moral philosophy
human resources development
student
employability
life-span
learning
leadership
determinants
organization
Marketability
education
Information management
Problem solving
Communication skills

Keywords

  • Graduate marketability
  • Human resource development
  • Organization-public relationship measurement
  • Public relations
  • Soft skills

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)
  • Economics, Econometrics and Finance(all)

Cite this

Correlating graduate marketability dimensions with the measurements of university-student relationship. / Chang, Peng Kee; Ahmad, Fauziah; Ibrahim, Faridah; Nie, Kho Suet.

In: Asian Social Science, Vol. 8, No. 6, 2012, p. 63-73.

Research output: Contribution to journalArticle

Chang, Peng Kee ; Ahmad, Fauziah ; Ibrahim, Faridah ; Nie, Kho Suet. / Correlating graduate marketability dimensions with the measurements of university-student relationship. In: Asian Social Science. 2012 ; Vol. 8, No. 6. pp. 63-73.
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