Corporate meeting destination choice: The influences of consumption value, organizational structure and personality

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

This study attempts to explore the relationships among novelty preference for corporate meeting destination choice, consumption value, organizational structure, and personality. A total of 75 corporate meeting planners from public listed service organizations were involved. The data was collected through questionnaire survey which was then analysed using multiple regression analysis. The results revealed that consumption value and personality contributed significantly to the prediction of novelty preference for corporate meeting destination choice. Interestingly, there was no statistical support found on the effect of organization structure on meeting destination choice. Finally, this study relates the importance of segmentation and targeting in the corporate meeting market. The study also helps bridge the gap between tourism marketing and organizational research.

Original languageEnglish
Pages (from-to)313-326
Number of pages14
JournalInternational Journal of Hospitality and Tourism Administration
Volume9
Issue number4
DOIs
Publication statusPublished - 28 Oct 2008

Fingerprint

questionnaire survey
public service
segmentation
targeting
multiple regression
marketing
regression analysis
tourism
market
prediction
consumption
Destination choice
Organizational structure
effect
Novelty
Segmentation
Organizational research
Questionnaire survey
Multiple regression analysis
Targeting

Keywords

  • Destination choice
  • Meeting tourism
  • Novelty preference
  • Tourism marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this

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