Continuance intention in using homestay terminology in the names of private lodging houses

Azwadi Ali, Marhana M. Anuar, Norsiah Ahmad

Research output: Contribution to journalArticle

Abstract

Using homestay terminology in the names of private lodging houses may cause misunderstanding of its intended meaning and is likely to jeopardize the actual homestay industry. The results of a survey administered to 132 private lodging operators in Kuala Terengganu, Malaysia, showed that most respondents had a strong intention to continue using the terminology and did not regret their behaviour. Of the antecedent variables in the theory of planned behaviour, only perceived behavioural control failed to explain continuance intention. In addition, regret was found to be negatively related to continuance intention and a more superior determinant than the original predictors of intention in the Theory of Planned Behaviour. We suggest that the related authorities and agencies use the rules and regulations, as well as increase the public awareness programmes as measures to curb this unwanted behaviour.

Original languageEnglish
Pages (from-to)379-394
Number of pages16
JournalInternational Journal of Business and Society
Volume15
Issue number3
Publication statusPublished - 2014
Externally publishedYes

Fingerprint

Theory of planned behavior
Lodging
Operator
Authority
Perceived behavioral control
Malaysia
Predictors
Industry

Keywords

  • Ethics
  • Homestay
  • Misuse
  • Sustainable
  • Tourism

ASJC Scopus subject areas

  • Economics and Econometrics
  • Finance
  • Strategy and Management
  • Business and International Management

Cite this

Continuance intention in using homestay terminology in the names of private lodging houses. / Ali, Azwadi; Anuar, Marhana M.; Ahmad, Norsiah.

In: International Journal of Business and Society, Vol. 15, No. 3, 2014, p. 379-394.

Research output: Contribution to journalArticle

Ali, Azwadi ; Anuar, Marhana M. ; Ahmad, Norsiah. / Continuance intention in using homestay terminology in the names of private lodging houses. In: International Journal of Business and Society. 2014 ; Vol. 15, No. 3. pp. 379-394.
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