Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia

Norshamliza Chamhuri, Yeni Kusumawaty, Peter J. Batt

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)

Abstract

This chapter seeks to compare and contrast the purchase of fresh meat between modern retail stores and traditional markets in both Malaysia and Indonesia. Indepth focus group discussions with the main food shoppers in the household reveal that the halal status is the most influential criterion in store choice for fresh chicken meat. Other important criteria include freshness, quality, a competitive price, convenience, an on-going relationship with the retailer, the variety available, and a pleasant shopping environment.

Original languageEnglish
Title of host publicationIslamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
PublisherIGI Global
Pages72-102
Number of pages31
ISBN (Print)9781466681408, 9781466681392
DOIs
Publication statusPublished - 28 Feb 2015

Fingerprint

Indonesia
Malaysia
market
group discussion
purchase
food
Retail stores
Purchasing behavior
Meat
Store choice
Purchase
Competitive prices
Retailers
Chicken
Food
Shopping
Focus group discussion
Household

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

Cite this

Chamhuri, N., Kusumawaty, Y., & Batt, P. J. (2015). Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia. In Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control (pp. 72-102). IGI Global. https://doi.org/10.4018/978-1-4666-8139-2.ch004

Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia. / Chamhuri, Norshamliza; Kusumawaty, Yeni; Batt, Peter J.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. IGI Global, 2015. p. 72-102.

Research output: Chapter in Book/Report/Conference proceedingChapter

Chamhuri, N, Kusumawaty, Y & Batt, PJ 2015, Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia. in Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. IGI Global, pp. 72-102. https://doi.org/10.4018/978-1-4666-8139-2.ch004
Chamhuri N, Kusumawaty Y, Batt PJ. Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia. In Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. IGI Global. 2015. p. 72-102 https://doi.org/10.4018/978-1-4666-8139-2.ch004
Chamhuri, Norshamliza ; Kusumawaty, Yeni ; Batt, Peter J. / Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. IGI Global, 2015. pp. 72-102
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