Consumer retaliation to halal violation incidents: The mediating role of trust recovery

Research output: Contribution to journalReview article

1 Citation (Scopus)

Abstract

In recent years, there have been several cases in which Halal certification has been rescinded by the authorized institutions due to negligence to adhere to the certify standards of Halal products. The purpose of this study is to explore the influence of severity of Halal violation on consumer anti-consumption behaviors through the mediating role of trust recovery. A survey design using cross-sectional primary data from 212 Malaysian consumers that were aware and/or had experienced the violation of a Halal certification was collected. Hypotheses related to determinants and outcomes of anti-consumption behavior were tested by means of Structural Equation Modeling (SEM). Findings show that trust recovery and anti-consumption behaviors are negatively related; the severity of Halal violation is positively related to anti-consumption behaviors. Moreover, the finding suggests that trust recovery partially mediates the relationship between severity and anti-consumption behaviors. These results establish a previously unexplored link. Implications for Halal food industry are discussed.

Original languageEnglish
JournalJurnal Pengurusan
Volume51
Publication statusPublished - 1 Jan 2017

Fingerprint

Incidents
Violations
Retaliation
Consumption behavior
Anti-consumption
Severity
Certification
Negligence
Survey design
Structural equation modeling
Food industry

Keywords

  • Anti-consumption behaviors
  • Halal certification
  • Halal recovery
  • Severity of violation
  • Trust

ASJC Scopus subject areas

  • Business and International Management
  • Accounting
  • Business, Management and Accounting (miscellaneous)

Cite this

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title = "Consumer retaliation to halal violation incidents: The mediating role of trust recovery",
abstract = "In recent years, there have been several cases in which Halal certification has been rescinded by the authorized institutions due to negligence to adhere to the certify standards of Halal products. The purpose of this study is to explore the influence of severity of Halal violation on consumer anti-consumption behaviors through the mediating role of trust recovery. A survey design using cross-sectional primary data from 212 Malaysian consumers that were aware and/or had experienced the violation of a Halal certification was collected. Hypotheses related to determinants and outcomes of anti-consumption behavior were tested by means of Structural Equation Modeling (SEM). Findings show that trust recovery and anti-consumption behaviors are negatively related; the severity of Halal violation is positively related to anti-consumption behaviors. Moreover, the finding suggests that trust recovery partially mediates the relationship between severity and anti-consumption behaviors. These results establish a previously unexplored link. Implications for Halal food industry are discussed.",
keywords = "Anti-consumption behaviors, Halal certification, Halal recovery, Severity of violation, Trust",
author = "Omar, {Nor Asiah} and Nazri, {Muhamad Azrin} and {Syed Shah Alam}, {Syed Shah Alam} and Ali, {Mohd Helmi}",
year = "2017",
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TY - JOUR

T1 - Consumer retaliation to halal violation incidents

T2 - The mediating role of trust recovery

AU - Omar, Nor Asiah

AU - Nazri, Muhamad Azrin

AU - Syed Shah Alam, Syed Shah Alam

AU - Ali, Mohd Helmi

PY - 2017/1/1

Y1 - 2017/1/1

N2 - In recent years, there have been several cases in which Halal certification has been rescinded by the authorized institutions due to negligence to adhere to the certify standards of Halal products. The purpose of this study is to explore the influence of severity of Halal violation on consumer anti-consumption behaviors through the mediating role of trust recovery. A survey design using cross-sectional primary data from 212 Malaysian consumers that were aware and/or had experienced the violation of a Halal certification was collected. Hypotheses related to determinants and outcomes of anti-consumption behavior were tested by means of Structural Equation Modeling (SEM). Findings show that trust recovery and anti-consumption behaviors are negatively related; the severity of Halal violation is positively related to anti-consumption behaviors. Moreover, the finding suggests that trust recovery partially mediates the relationship between severity and anti-consumption behaviors. These results establish a previously unexplored link. Implications for Halal food industry are discussed.

AB - In recent years, there have been several cases in which Halal certification has been rescinded by the authorized institutions due to negligence to adhere to the certify standards of Halal products. The purpose of this study is to explore the influence of severity of Halal violation on consumer anti-consumption behaviors through the mediating role of trust recovery. A survey design using cross-sectional primary data from 212 Malaysian consumers that were aware and/or had experienced the violation of a Halal certification was collected. Hypotheses related to determinants and outcomes of anti-consumption behavior were tested by means of Structural Equation Modeling (SEM). Findings show that trust recovery and anti-consumption behaviors are negatively related; the severity of Halal violation is positively related to anti-consumption behaviors. Moreover, the finding suggests that trust recovery partially mediates the relationship between severity and anti-consumption behaviors. These results establish a previously unexplored link. Implications for Halal food industry are discussed.

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KW - Halal certification

KW - Halal recovery

KW - Severity of violation

KW - Trust

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