Consumer preference for genetically modified (GM) food

The case of less saturated fat palm oil in Malaysia

Latifah Amin, Jamal Othman, Goh Hong Lip, Kamaruzaman Jusoff

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer's decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discriminant analysis and binary logistic regression. Data was collected via a face to face survey of 1017 respondents within the affluent Klang Valley area, near Kuala Lumpur. Results from both models indicate that consumer preference is mainly shaped by perception variables such as health effect, religious views and socio-demographic variables like younger age and middle level income. Besides, respondents who were more optimistic and knowledgeable of biotechnology also tend to favor GM palm oil. The study further found that most respondents (56%) were undecided or unwilling to purchase GM food. Overall, results imply the importance of credible and effective dissemination of consumer information by the relevant authorities in the country.

Original languageEnglish
Pages (from-to)5212-5220
Number of pages9
JournalAfrican Journal of Agricultural Research
Volume6
Issue number23
Publication statusPublished - 19 Oct 2011

Fingerprint

Genetically Modified Food
genetically modified foods
Malaysia
consumer preferences
palm oils
Fats
consumer information
discriminant analysis
biotechnology
Information Dissemination
income
Discriminant Analysis
demographic statistics
valleys
Biotechnology
Logistic Models
Demography
saturated fats
Consumer Behavior
Surveys and Questionnaires

Keywords

  • Binary Logit model
  • Discriminant analysis
  • Genetically modified (GM) food demand in Malaysia
  • GM palm oil

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)

Cite this

Consumer preference for genetically modified (GM) food : The case of less saturated fat palm oil in Malaysia. / Amin, Latifah; Othman, Jamal; Hong Lip, Goh; Jusoff, Kamaruzaman.

In: African Journal of Agricultural Research, Vol. 6, No. 23, 19.10.2011, p. 5212-5220.

Research output: Contribution to journalArticle

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