Consumer confidence and environmental behavioral science

Sahar Hosseinikhah Choshaly, Mohd Fauzi Mh Busra

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This study seeks to provide new insights into consumer confidence towards eco-labeled products. It examines beliefs and familiarity as predictors of consumer confidence towards eco-labeled products and purchasing intentions of eco-labeled products. It also examines the impact of consumer confidence on eco-labeled product purchase intention. A total of 125 individuals participated in this study. The results of path analysis using regression indicate that consumer confidence and beliefs towards eco-labeled products were positively correlated with purchasing intentions of eco-labeled products. In addition, it was found that beliefs and familiarity were influential factors in determining consumer confidence towards eco-labeled products. However, the path between familiarity and purchase intention was not supported. Based on the findings, government agencies as well as eco-product marketers should give adequate effort to improve consumer beliefs and confidence towards eco-labeling as to promote eco-products and green consumption.

Original languageEnglish
Pages (from-to)1923-1926
Number of pages4
JournalAdvanced Science Letters
Volume21
Issue number6
DOIs
Publication statusPublished - 1 Jan 2015

Fingerprint

Behavioral Sciences
behavioral science
Purchasing
Ecology
Confidence
confidence
Regression analysis
Labeling
familiarity
Government Agencies
purchase
Regression Analysis
behavioural science
product
Path Analysis
path analysis
government agency
Recognition (Psychology)
Predictors
Regression

Keywords

  • Belief
  • Consumer confidence
  • Familiarity
  • Purchase intention

ASJC Scopus subject areas

  • Computer Science(all)
  • Health(social science)
  • Mathematics(all)
  • Education
  • Environmental Science(all)
  • Engineering(all)
  • Energy(all)

Cite this

Consumer confidence and environmental behavioral science. / Choshaly, Sahar Hosseinikhah; Mh Busra, Mohd Fauzi.

In: Advanced Science Letters, Vol. 21, No. 6, 01.01.2015, p. 1923-1926.

Research output: Contribution to journalArticle

Choshaly, Sahar Hosseinikhah ; Mh Busra, Mohd Fauzi. / Consumer confidence and environmental behavioral science. In: Advanced Science Letters. 2015 ; Vol. 21, No. 6. pp. 1923-1926.
@article{01dd8d009d9d405987fa0585721c5020,
title = "Consumer confidence and environmental behavioral science",
abstract = "This study seeks to provide new insights into consumer confidence towards eco-labeled products. It examines beliefs and familiarity as predictors of consumer confidence towards eco-labeled products and purchasing intentions of eco-labeled products. It also examines the impact of consumer confidence on eco-labeled product purchase intention. A total of 125 individuals participated in this study. The results of path analysis using regression indicate that consumer confidence and beliefs towards eco-labeled products were positively correlated with purchasing intentions of eco-labeled products. In addition, it was found that beliefs and familiarity were influential factors in determining consumer confidence towards eco-labeled products. However, the path between familiarity and purchase intention was not supported. Based on the findings, government agencies as well as eco-product marketers should give adequate effort to improve consumer beliefs and confidence towards eco-labeling as to promote eco-products and green consumption.",
keywords = "Belief, Consumer confidence, Familiarity, Purchase intention",
author = "Choshaly, {Sahar Hosseinikhah} and {Mh Busra}, {Mohd Fauzi}",
year = "2015",
month = "1",
day = "1",
doi = "10.1166/asl.2015.6161",
language = "English",
volume = "21",
pages = "1923--1926",
journal = "Advanced Science Letters",
issn = "1936-6612",
publisher = "American Scientific Publishers",
number = "6",

}

TY - JOUR

T1 - Consumer confidence and environmental behavioral science

AU - Choshaly, Sahar Hosseinikhah

AU - Mh Busra, Mohd Fauzi

PY - 2015/1/1

Y1 - 2015/1/1

N2 - This study seeks to provide new insights into consumer confidence towards eco-labeled products. It examines beliefs and familiarity as predictors of consumer confidence towards eco-labeled products and purchasing intentions of eco-labeled products. It also examines the impact of consumer confidence on eco-labeled product purchase intention. A total of 125 individuals participated in this study. The results of path analysis using regression indicate that consumer confidence and beliefs towards eco-labeled products were positively correlated with purchasing intentions of eco-labeled products. In addition, it was found that beliefs and familiarity were influential factors in determining consumer confidence towards eco-labeled products. However, the path between familiarity and purchase intention was not supported. Based on the findings, government agencies as well as eco-product marketers should give adequate effort to improve consumer beliefs and confidence towards eco-labeling as to promote eco-products and green consumption.

AB - This study seeks to provide new insights into consumer confidence towards eco-labeled products. It examines beliefs and familiarity as predictors of consumer confidence towards eco-labeled products and purchasing intentions of eco-labeled products. It also examines the impact of consumer confidence on eco-labeled product purchase intention. A total of 125 individuals participated in this study. The results of path analysis using regression indicate that consumer confidence and beliefs towards eco-labeled products were positively correlated with purchasing intentions of eco-labeled products. In addition, it was found that beliefs and familiarity were influential factors in determining consumer confidence towards eco-labeled products. However, the path between familiarity and purchase intention was not supported. Based on the findings, government agencies as well as eco-product marketers should give adequate effort to improve consumer beliefs and confidence towards eco-labeling as to promote eco-products and green consumption.

KW - Belief

KW - Consumer confidence

KW - Familiarity

KW - Purchase intention

UR - http://www.scopus.com/inward/record.url?scp=84946944508&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84946944508&partnerID=8YFLogxK

U2 - 10.1166/asl.2015.6161

DO - 10.1166/asl.2015.6161

M3 - Article

VL - 21

SP - 1923

EP - 1926

JO - Advanced Science Letters

JF - Advanced Science Letters

SN - 1936-6612

IS - 6

ER -