Consumer choice of retail outlet: Focus group interviews in Malaysia

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)

Abstract

Focus group interviews were used to explore the preferred place to purchase fresh fruit and vegetables among Malaysian consumers. Results indicate that a competitive price, convenience, variety, freshness, sales promotion and a pleasant environment were the major variables which influenced the decision to purchase from a modern retail outlet or the traditional market. The traditional market is still the preferred place to buy fresh fruit and vegetables despite the expansion in modern retail outlets.

Original languageEnglish
Title of host publicationActa Horticulturae
Pages237-246
Number of pages10
Volume831
Publication statusPublished - 2009
Externally publishedYes

Publication series

NameActa Horticulturae
Volume831
ISSN (Print)05677572

Fingerprint

raw vegetables
focus groups
consumer preferences
raw fruit
Malaysia
interviews
markets
freshness
marketing

Keywords

  • Fresh produce
  • Malaysia
  • Retail
  • Supermarkets
  • Wet markets

ASJC Scopus subject areas

  • Horticulture

Cite this

Chamhuri, N., & Batt, P. J. (2009). Consumer choice of retail outlet: Focus group interviews in Malaysia. In Acta Horticulturae (Vol. 831, pp. 237-246). (Acta Horticulturae; Vol. 831).

Consumer choice of retail outlet : Focus group interviews in Malaysia. / Chamhuri, Norshamliza; Batt, P. J.

Acta Horticulturae. Vol. 831 2009. p. 237-246 (Acta Horticulturae; Vol. 831).

Research output: Chapter in Book/Report/Conference proceedingChapter

Chamhuri, N & Batt, PJ 2009, Consumer choice of retail outlet: Focus group interviews in Malaysia. in Acta Horticulturae. vol. 831, Acta Horticulturae, vol. 831, pp. 237-246.
Chamhuri N, Batt PJ. Consumer choice of retail outlet: Focus group interviews in Malaysia. In Acta Horticulturae. Vol. 831. 2009. p. 237-246. (Acta Horticulturae).
Chamhuri, Norshamliza ; Batt, P. J. / Consumer choice of retail outlet : Focus group interviews in Malaysia. Acta Horticulturae. Vol. 831 2009. pp. 237-246 (Acta Horticulturae).
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