Confronting environmental risk via communication

Fauziah Ahmad, Normah Mustaffa, Samsudin A. Rahim, Fuziah Kartini Hassan Basri, Abdul Latiff Ahmad, Jamaluddin Aziz

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Advances in information technology are able to create avenues to communicate about environmental catastrophes. Mass media development over the years allows dissemination of information to mass audiences quickly and effectively, transcending international and national borders. Although there are now many high-tech means of communication, the devastation caused by natural disasters is not yet to be under human control. Efforts to reduce the destructive effects of natural disasters must be enhanced. Media organizations and the global community are increasingly aware of the importance of mass media in disseminating information on the destructive effects of natural disasters to the public. The potential of the mass media should be fully exploited so that preparations can be made and preventive measures carried out prior to the disaster itself or as soon as possible afterwards. It is the authorities' function to arrive at practical solutions because the environment is for us to preserve and develop, and not as merely to use for short-term purposes. The underlying environmental dilemma is the fact that so much is written about problems and possible solutions, but putting words into actions has been slow. Societies have to achieve economic and social advances and simultaneously afford effective protection to the environment. Thus, this paper seeks to identify the media channels that people prefer to use for information on environmental disasters and the extent to which the government is taking steps to create awareness about the environment and its sustainability to its people.

Original languageEnglish
Article number9
JournalInnovation Journal
Volume16
Issue number3
Publication statusPublished - 2011

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risk communication
mass media
natural disaster
disaster
national border
information technology
sustainability
communication
society
community
economics

Keywords

  • Actions
  • Information technology
  • Media and communication
  • Minimize environmental risk
  • Strategies

ASJC Scopus subject areas

  • Public Administration

Cite this

Confronting environmental risk via communication. / Ahmad, Fauziah; Mustaffa, Normah; Rahim, Samsudin A.; Basri, Fuziah Kartini Hassan; Ahmad, Abdul Latiff; Aziz, Jamaluddin.

In: Innovation Journal, Vol. 16, No. 3, 9, 2011.

Research output: Contribution to journalArticle

Ahmad, Fauziah ; Mustaffa, Normah ; Rahim, Samsudin A. ; Basri, Fuziah Kartini Hassan ; Ahmad, Abdul Latiff ; Aziz, Jamaluddin. / Confronting environmental risk via communication. In: Innovation Journal. 2011 ; Vol. 16, No. 3.
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