Strategi Komunikasi Dalam Kalangan Murid Pelbagai Etnik

Translated title of the contribution: Communication strategies among  multi-ethnic pupils

Zulkifley Hamid, Naidatul Zamrizam Abu, Mohd Asyraf Zulkifley

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

This study was conducted to explore the use of communication strategies among pupils of various ethnic groups. Interview and Questionnaires Discourse Completion Task were used to obtain the data. The researcher has conducted a case study in Sekolah Kebangsaan Sri Tebrau, Johor Bahru, and about 72 pupils were selected randomly. The politeness scale of Geoffrey Leech has been used as a theoretical framework for this study. The study found that Malay pupils used a variety of pronouns in communication. Pronoun ’aku-kau’ and ’saya-awak’ were more frequently used by Malay pupils compared to non-Malay pupils who were more comfortable using ’saya-kamu’. The wrong usage of proper pronouns can lead to implications in harmonious relations between ethnic. The fact is, learning pronouns should not be seen as a language learning process only but emphasis should also be given in the pronouns function as part of politeness strategies in communication processes.

Original languageMalay
Pages (from-to)171-186
Number of pages16
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume31
Issue number1
Publication statusPublished - 5 Aug 2015

Fingerprint

pupil
communication
Communication
politeness
learning process
ethnic group
questionnaire
discourse
interview
language
learning

Keywords

  • Communication strategies
  • Courteous communication
  • Discourse completion task
  • Ethnic plurality
  • Pronouns

ASJC Scopus subject areas

  • Communication

Cite this

Strategi Komunikasi Dalam Kalangan Murid Pelbagai Etnik. / Hamid, Zulkifley; Abu, Naidatul Zamrizam; Zulkifley, Mohd Asyraf.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 31, No. 1, 05.08.2015, p. 171-186.

Research output: Contribution to journalArticle

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