Communicating change

The Five Sentiments of Change perspective

Norhafezah Yusof, Rosna Awang Hashim, Jamaludin Badusah, Mohd Majid Konting, Chan Kok Kian

Research output: Contribution to journalArticle

Abstract

This research investigated the reactions of agents and recipients of change toward the introduction of a new cocurriculum model in Higher Learning Institutions (HLIs) in Malaysia. The Five Sentiments of Change framework was used to interpret this introduction of change in the HLIs. Face-to-face interviews were conducted with two groups of participants. The first group consisted of eight experts playing the role of change agents, and the second group was comprised of 13 directors of co-curriculum centers. The latter were the target recipients of the change process. Data collected was categorized into themes, and the findings revealed significant contrasting reactions toward change between newly established and older universities. The present study is one of the few attempts to explain the impact of change on recipients in local HLIs.

Original languageEnglish
Pages (from-to)87-96
Number of pages10
JournalJurnal Pengurusan
Volume35
Publication statusPublished - Sep 2012

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Sentiment
Malaysia
Curriculum
Change process

Keywords

  • Communicating change
  • Sentiments change

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Accounting
  • Business and International Management

Cite this

Yusof, N., Hashim, R. A., Badusah, J., Konting, M. M., & Kian, C. K. (2012). Communicating change: The Five Sentiments of Change perspective. Jurnal Pengurusan, 35, 87-96.

Communicating change : The Five Sentiments of Change perspective. / Yusof, Norhafezah; Hashim, Rosna Awang; Badusah, Jamaludin; Konting, Mohd Majid; Kian, Chan Kok.

In: Jurnal Pengurusan, Vol. 35, 09.2012, p. 87-96.

Research output: Contribution to journalArticle

Yusof, N, Hashim, RA, Badusah, J, Konting, MM & Kian, CK 2012, 'Communicating change: The Five Sentiments of Change perspective', Jurnal Pengurusan, vol. 35, pp. 87-96.
Yusof N, Hashim RA, Badusah J, Konting MM, Kian CK. Communicating change: The Five Sentiments of Change perspective. Jurnal Pengurusan. 2012 Sep;35:87-96.
Yusof, Norhafezah ; Hashim, Rosna Awang ; Badusah, Jamaludin ; Konting, Mohd Majid ; Kian, Chan Kok. / Communicating change : The Five Sentiments of Change perspective. In: Jurnal Pengurusan. 2012 ; Vol. 35. pp. 87-96.
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