Commitment and performance: A case of takaful (Islamic Insurance) representatives in Malaysia

Mohamad Abdul Hamid, Nik Mutasim Nik Ab. Rahman

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

This study examines the impact of agent's or representative's commitment towards performance of takaful industry in Malaysia and to study whether there are relationship between commitment, motivation and attitudes with performance of industry. From the Malaysian Takaful industry development point of view, the role of agents as intermediaries between customer and Takaful operator is getting more and more important today. This phenomenon can be represented by the increasing number of agents year to year. Several factors like motivation (intrinsic and extrinsic), attitude (role conflict and role ambiguity) and commitment (organization commitment and job commitment) are being discussed and analyzed in this study to identify the relationship between agents commitment and performance of takaful industry in Malaysia. Questionnaires were distributed among takaful agents from eight takaful operators in Malaysia. Pearson correlation and multiple regressions test are used to examine whether there are relationships between all independent variable (commitment, motivations, and attitudes) with the dependent variable (performance). The findings of this research show that there are relationship between commitment, motivations and attitudes with performance. For the implications, the highly commitment, motivations and attitudes contributed by takaful agents will influence the high performance for the takaful industry in Malaysia.

Original languageEnglish
Pages (from-to)777-785
Number of pages9
JournalAustralian Journal of Basic and Applied Sciences
Volume5
Issue number10
Publication statusPublished - Oct 2011

Fingerprint

Insurance
Malaysia
Industry
Operator
Relationship commitment
Role conflict
Intermediaries
Factors
Role ambiguity
Multiple regression
Job commitment
Extrinsic motivation
Organization commitment
High performance
Questionnaire
Intrinsic motivation

Keywords

  • Agents
  • Commitment and Performance
  • Takaful

ASJC Scopus subject areas

  • General

Cite this

Commitment and performance : A case of takaful (Islamic Insurance) representatives in Malaysia. / Hamid, Mohamad Abdul; Nik Ab. Rahman, Nik Mutasim.

In: Australian Journal of Basic and Applied Sciences, Vol. 5, No. 10, 10.2011, p. 777-785.

Research output: Contribution to journalArticle

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