Celebrity worship among university students in Malaysia

A methodological contribution to the Celebrity Attitude Scale

Viren Swami, Tomas Chamorro-Premuzic, Khairul Anwar @ Johari Mastor, Fatin Hazwani @ Hasidah Siran, Mohamad Mohsin Mohamad Said, Jas Jaafar, Dhachayani Sinniah, Subash K. Pillai

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

The present study examined conceptual issues surrounding celebrity worship in a Malay-speaking population. In total, 512 Malay and 269 Chinese participants from Malaysia indicated who their favorite celebrity was and completed the Celebrity Attitude Scale (CAS) as well as a range of demographic items. Results showed that the majority of Malay and Chinese participants selected pop stars and movie stars as their favourite celebrities, mirroring findings in Western settings. In addition, exploratory factor analysis revealed a three-factor solution of the CAS that was consistent with previous studies conducted in the West. Structural equation modeling further revealed that participant's age was negatively associated with celebrity worship and that self-rated attractiveness was positively associated with celebrity worship. Overall, the present results suggest that celebrity worship in Malaysia may be driven by market and media forces, and future research may well be guided by use of the CAS.

Original languageEnglish
Pages (from-to)334-342
Number of pages9
JournalEuropean Psychologist
Volume16
Issue number4
DOIs
Publication statusPublished - 2011

Fingerprint

Malaysia
Students
Motion Pictures
Statistical Factor Analysis
Demography
Population
Celebrity
Worship

Keywords

  • Celebrity worship
  • Cross-cultural
  • Idol selection
  • Malaysia
  • Multiethnic

ASJC Scopus subject areas

  • Psychology(all)
  • Arts and Humanities (miscellaneous)

Cite this

Celebrity worship among university students in Malaysia : A methodological contribution to the Celebrity Attitude Scale. / Swami, Viren; Chamorro-Premuzic, Tomas; Mastor, Khairul Anwar @ Johari; Siran, Fatin Hazwani @ Hasidah; Mohamad Said, Mohamad Mohsin; Jaafar, Jas; Sinniah, Dhachayani; Pillai, Subash K.

In: European Psychologist, Vol. 16, No. 4, 2011, p. 334-342.

Research output: Contribution to journalArticle

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