Abstract
Enterprises strive to survive in competitive consumer markets and seek means to meet consumer demands cost effectively. From this aspect, generative design methods such as shape grammars are being investigated and explored with the aim to support enterprises and their designers in creating new products that meet consumers' demands and aspirations. Shape grammars have been used to visually generate branded consumer products. However, existing shape grammars tend to use simple basic shapes and are not well-suited to the complex shapes that typify many branded consumer products. With the introduction of the parametric shape grammars, the applicability of shape grammars improves for branded consumer product. In this paper, an adapted parametric shape grammar is applied to capture the evolution of Mini brand automobiles. The investigation carried out was focused on the front view designs of the Mini automobiles from different time periods. The information collected from this study will provide the basis to support the implementation of a computerised generative design system.
| Original language | English |
|---|---|
| Title of host publication | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
| Pages | 1-12 |
| Number of pages | 12 |
| Volume | 7067 LNCS |
| Edition | PART 2 |
| DOIs | |
| Publication status | Published - 2011 |
| Event | 2nd International Visual Informatics Conference, IVIC 2011 - Selangor Duration: 9 Nov 2011 → 11 Nov 2011 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Number | PART 2 |
| Volume | 7067 LNCS |
| ISSN (Print) | 03029743 |
| ISSN (Electronic) | 16113349 |
Other
| Other | 2nd International Visual Informatics Conference, IVIC 2011 |
|---|---|
| City | Selangor |
| Period | 9/11/11 → 11/11/11 |
Fingerprint
Keywords
- brand identity
- generative design system
- Mini
- shape analysis
- Shape grammars
- Visual Informatics
ASJC Scopus subject areas
- Computer Science(all)
- Theoretical Computer Science
Cite this
Capturing mini brand using a parametric shape grammar. / Ang, Mei Choo; Chong, Huai Yong; McKay, Alison; Ng, Kok Weng.
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 7067 LNCS PART 2. ed. 2011. p. 1-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 7067 LNCS, No. PART 2).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Capturing mini brand using a parametric shape grammar
AU - Ang, Mei Choo
AU - Chong, Huai Yong
AU - McKay, Alison
AU - Ng, Kok Weng
PY - 2011
Y1 - 2011
N2 - Enterprises strive to survive in competitive consumer markets and seek means to meet consumer demands cost effectively. From this aspect, generative design methods such as shape grammars are being investigated and explored with the aim to support enterprises and their designers in creating new products that meet consumers' demands and aspirations. Shape grammars have been used to visually generate branded consumer products. However, existing shape grammars tend to use simple basic shapes and are not well-suited to the complex shapes that typify many branded consumer products. With the introduction of the parametric shape grammars, the applicability of shape grammars improves for branded consumer product. In this paper, an adapted parametric shape grammar is applied to capture the evolution of Mini brand automobiles. The investigation carried out was focused on the front view designs of the Mini automobiles from different time periods. The information collected from this study will provide the basis to support the implementation of a computerised generative design system.
AB - Enterprises strive to survive in competitive consumer markets and seek means to meet consumer demands cost effectively. From this aspect, generative design methods such as shape grammars are being investigated and explored with the aim to support enterprises and their designers in creating new products that meet consumers' demands and aspirations. Shape grammars have been used to visually generate branded consumer products. However, existing shape grammars tend to use simple basic shapes and are not well-suited to the complex shapes that typify many branded consumer products. With the introduction of the parametric shape grammars, the applicability of shape grammars improves for branded consumer product. In this paper, an adapted parametric shape grammar is applied to capture the evolution of Mini brand automobiles. The investigation carried out was focused on the front view designs of the Mini automobiles from different time periods. The information collected from this study will provide the basis to support the implementation of a computerised generative design system.
KW - brand identity
KW - generative design system
KW - Mini
KW - shape analysis
KW - Shape grammars
KW - Visual Informatics
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U2 - 10.1007/978-3-642-25200-6_1
DO - 10.1007/978-3-642-25200-6_1
M3 - Conference contribution
AN - SCOPUS:81255214693
SN - 9783642251993
VL - 7067 LNCS
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 1
EP - 12
BT - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ER -