Capturing mini brand using a parametric shape grammar

Mei Choo Ang, Huai Yong Chong, Alison McKay, Kok Weng Ng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Enterprises strive to survive in competitive consumer markets and seek means to meet consumer demands cost effectively. From this aspect, generative design methods such as shape grammars are being investigated and explored with the aim to support enterprises and their designers in creating new products that meet consumers' demands and aspirations. Shape grammars have been used to visually generate branded consumer products. However, existing shape grammars tend to use simple basic shapes and are not well-suited to the complex shapes that typify many branded consumer products. With the introduction of the parametric shape grammars, the applicability of shape grammars improves for branded consumer product. In this paper, an adapted parametric shape grammar is applied to capture the evolution of Mini brand automobiles. The investigation carried out was focused on the front view designs of the Mini automobiles from different time periods. The information collected from this study will provide the basis to support the implementation of a computerised generative design system.

Original languageEnglish
Title of host publicationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Pages1-12
Number of pages12
Volume7067 LNCS
EditionPART 2
DOIs
Publication statusPublished - 2011
Event2nd International Visual Informatics Conference, IVIC 2011 - Selangor
Duration: 9 Nov 201111 Nov 2011

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 2
Volume7067 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other2nd International Visual Informatics Conference, IVIC 2011
CitySelangor
Period9/11/1111/11/11

Fingerprint

Consumer products
Grammar
Automobiles
Industry
Automobile
Costs
Design Method
System Design
Tend

Keywords

  • brand identity
  • generative design system
  • Mini
  • shape analysis
  • Shape grammars
  • Visual Informatics

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

Cite this

Ang, M. C., Chong, H. Y., McKay, A., & Ng, K. W. (2011). Capturing mini brand using a parametric shape grammar. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (PART 2 ed., Vol. 7067 LNCS, pp. 1-12). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 7067 LNCS, No. PART 2). https://doi.org/10.1007/978-3-642-25200-6_1

Capturing mini brand using a parametric shape grammar. / Ang, Mei Choo; Chong, Huai Yong; McKay, Alison; Ng, Kok Weng.

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 7067 LNCS PART 2. ed. 2011. p. 1-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 7067 LNCS, No. PART 2).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ang, MC, Chong, HY, McKay, A & Ng, KW 2011, Capturing mini brand using a parametric shape grammar. in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). PART 2 edn, vol. 7067 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 2, vol. 7067 LNCS, pp. 1-12, 2nd International Visual Informatics Conference, IVIC 2011, Selangor, 9/11/11. https://doi.org/10.1007/978-3-642-25200-6_1
Ang MC, Chong HY, McKay A, Ng KW. Capturing mini brand using a parametric shape grammar. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). PART 2 ed. Vol. 7067 LNCS. 2011. p. 1-12. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 2). https://doi.org/10.1007/978-3-642-25200-6_1
Ang, Mei Choo ; Chong, Huai Yong ; McKay, Alison ; Ng, Kok Weng. / Capturing mini brand using a parametric shape grammar. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 7067 LNCS PART 2. ed. 2011. pp. 1-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 2).
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