Burying the news for the public: Agenda cutting of the Tamil newspapers and MIC candidate Facebook during the 13th general election

Datin Hasmah Zanuddin, Tham Jen Sern, Fauziah Ahmad, Badrul Redzuan Abu Hassan, Julia Wirza Mohd Zawawi, Norliana Hashim, Muhammad Badri Ishak

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Guided by Agenda Cutting theory, this study examines the pattern of media coverage on issues portrayed in Tamil newspapers and Facebook during Malaysian General Election 13. A total of 1309 news articles from Tamil Nesan and Malaysia Nanban and 111 postings on MIC’s Facebook were identified and examined during the election campaign period from April 20 – May 6, 2013, specifically just before and soon after the election. A total of 127 Facebook accounts of MIC’s candidates for state and parliamentary constituencies were examined during the same period. Findings show that out of the 17 examined issues eight issues (i.e., crime, social, environment, national unity, nationalism, health issues, international relations and immigrants) were not reported by these Indian dailies. A similar result can also be found on MIC’s parliamentary and state seat candidates’ Facebook. Findings from this study draw a conclusion that without a flawed agenda cutting strategy, the MIC could have garnered valuable electoral votes during its GE13 campaign.

Original languageEnglish
Pages (from-to)55-72
Number of pages18
JournalJurnal Komunikasi: Malaysian Journal of Communication
Volume33
Issue number2
Publication statusPublished - 2017

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Tamil
facebook
newspaper
news
candidacy
election
Crime
Seats
Health
national unity
election campaign
international relations
Malaysia
nationalism
voter
campaign
coverage
immigrant
offense
health

Keywords

  • Agenda cutting
  • Facebook
  • GE13
  • Malaysian Indian Congress (MIC)
  • Tamil newspapers

ASJC Scopus subject areas

  • Communication

Cite this

Burying the news for the public : Agenda cutting of the Tamil newspapers and MIC candidate Facebook during the 13th general election. / Zanuddin, Datin Hasmah; Sern, Tham Jen; Ahmad, Fauziah; Abu Hassan, Badrul Redzuan; Zawawi, Julia Wirza Mohd; Hashim, Norliana; Ishak, Muhammad Badri.

In: Jurnal Komunikasi: Malaysian Journal of Communication, Vol. 33, No. 2, 2017, p. 55-72.

Research output: Contribution to journalArticle

Zanuddin, Datin Hasmah ; Sern, Tham Jen ; Ahmad, Fauziah ; Abu Hassan, Badrul Redzuan ; Zawawi, Julia Wirza Mohd ; Hashim, Norliana ; Ishak, Muhammad Badri. / Burying the news for the public : Agenda cutting of the Tamil newspapers and MIC candidate Facebook during the 13th general election. In: Jurnal Komunikasi: Malaysian Journal of Communication. 2017 ; Vol. 33, No. 2. pp. 55-72.
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