Broadcasting media impact to malay students behavior in Malaysia

Research output: Research - peer-reviewArticle

Abstract

Broadcasting media technology has undergone rapid changes and continued until the early 20th century. It makes the field of broadcasting as a primary medium to distribute information. Enhancement technology is useful, especially in facilitating the communication process activities and generate information more efficiently. Internet service has taken over the process to obtain information from common technologies (analog). This technique allows the data transfer process occurs easily and save time, thus increasing the input information that can be achieved. This article is based on a survey conducted by the extent of media influence in the formation of adolescent behavior, Malay in Malaysia. The research design is quantitative, using questionnaires as the main research instrument. A total of 1530 persons consisting of Malay students were selected. Overall, the analysis showed that the influence of media in the formation of adolescent behavior is at the medium level. However, the data also show increasing use of media, the decreased percentage of positive behavior among youth. The findings are intended to help the government to optimize the media usage towards a more healthy and effective, as many negative perceptions directed against the media, which had a very dominant influence in the younger generation.

LanguageEnglish
Pages2596-2600
Number of pages5
JournalJournal of Applied Sciences Research
Volume8
Issue number5
StatePublished - May 2012

Fingerprint

Malaysia
Broadcasting
Transfer process
Enhancement
Questionnaire
Government
Research design
Communication processes
20th century
Internet services

Keywords

  • Adolescent malay
  • Behavior
  • Broadcasting media
  • Influence

ASJC Scopus subject areas

  • General

Cite this

Broadcasting media impact to malay students behavior in Malaysia. / Ismail, Ahmad Munawar; Zin, Mohamad Zaid Mohd; Kadir, Muhd Najib Abdul.

In: Journal of Applied Sciences Research, Vol. 8, No. 5, 05.2012, p. 2596-2600.

Research output: Research - peer-reviewArticle

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