Awareness of Modern biotechnology and media coverage

Latifah Amin, Nurul Ilyana Rezali, Mus Chairil Samani, Nom Ayuni Ahmad Azlan

Research output: Contribution to journalArticle

Abstract

Modem biotechnology has expanded rapidly around the world and it has been considered as a very important industry in helping Malaysia to achieve its goal of becoming a highly industrialized nation by 2020. Thus, assessment of people's awareness on biotechnology is very important and according to a theory on decision making, people only fonn attitudes about technologies when they have acquired relevant information. The pwpose of this study is to study the awareness level of the Malaysia public in the Klang valley region to analyze the coverage of biotechnology issues in four mainstream Malaysian newspapers and to relate the media coverage with Malaysian public awareness. A survey was carried out in the Klang valley region to 434 respondents stratified according to stakeholder's groups. Results of the survey showed that the overall mean score for awareness on modem biotechnology were moderate with a mean score of just slightly above the mid-point value. Content analysis was carried out on four Malaysian mainstream newspapers Utusan Malaysia, Berita Harian, New Straits Times and The Star. The level of media coverage on the real content of biotechnology issues were considered to be low. This explains the moderate level of awareness by the respondents.

Original languageEnglish
Pages (from-to)421-426
Number of pages6
JournalResearch Journal of Applied Sciences
Volume6
Issue number7
DOIs
Publication statusPublished - 2011
Externally publishedYes

Fingerprint

biotechnology
Biotechnology
Malaysia
modems
Modems
valleys
straits
decision making
Stars
Decision making
industries
stars
Industry

Keywords

  • Awareness
  • Knowledge
  • Malysia
  • Media coverage
  • Modem biotechnology
  • Perception

ASJC Scopus subject areas

  • General
  • Engineering(all)

Cite this

Awareness of Modern biotechnology and media coverage. / Amin, Latifah; Rezali, Nurul Ilyana; Samani, Mus Chairil; Azlan, Nom Ayuni Ahmad.

In: Research Journal of Applied Sciences, Vol. 6, No. 7, 2011, p. 421-426.

Research output: Contribution to journalArticle

Amin, Latifah ; Rezali, Nurul Ilyana ; Samani, Mus Chairil ; Azlan, Nom Ayuni Ahmad. / Awareness of Modern biotechnology and media coverage. In: Research Journal of Applied Sciences. 2011 ; Vol. 6, No. 7. pp. 421-426.
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