Attitude towards social commerce

A conceptual model regarding consumer purchase intention and its determinants

Nurkhalida Binti Makmor, Syed Shah Alam Syed Shah Alam

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The evolution social commerce has changed the World of a business into online transaction. The changes has allows people communicate in an online network. With the advance of information technology, social commerce has quickly emerged as a new platform for buying activities. It represents a shift in consumers' thinking from the individual decision to collaborative decision. However, due to expansion users in the platformexposed to information exchange easily. Hence, the wide communication has potential exposed towards inaccurate information. Social commerce sites is a new platform for social networking based technology media to enable users to participate in the buying activities furthermore, the users can compare as well as sharing the information about the products or services in the online marketplace and communities. The aim of this paper is to propose a conceptual model regarding consumer purchase intention and its determinants. Some of the variables consist of social commerce constructs, social support, and purchase intention. The hypotheses are developed based on the previous studies and finally, a conceptual model of the study is proposed. In so doing, this paper expects to contribute to achieving a better understanding of purchase intention in social commerce.

Original languageEnglish
Pages (from-to)431-441
Number of pages11
JournalInternational Journal of Economic Research
Volume14
Issue number15
Publication statusPublished - 1 Jan 2017

Fingerprint

Commerce
Conceptual model
Purchase intention
Communication
Social support
Information exchange
Social networking

Keywords

  • Purchase intention
  • Social commerce
  • Social media
  • Social support

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Attitude towards social commerce : A conceptual model regarding consumer purchase intention and its determinants. / Makmor, Nurkhalida Binti; Syed Shah Alam, Syed Shah Alam.

In: International Journal of Economic Research, Vol. 14, No. 15, 01.01.2017, p. 431-441.

Research output: Contribution to journalArticle

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