Assessment of public perception on Photovoltaic application in Malaysia urban residential areas using Trudgill's framework for analysis

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Abstract

Photovoltaic (PV) technology is not new in Malaysia as it was introduced into Malaysia since year 2000. Although it was introduced many years ago, till today it still encounters many barriers for penetration into public realm especially in urban residential sector. Identification and assessment of these non-technical barriers that hinder the rapid diffusion of this technology into the Malaysian urban residential sector is important. According to Farhar, B.C.(1996), understanding the public awareness and perception of this emerging renewable technology is important because perceptions of what people believe to be real is real in its consequences and perceptions and preferences are themselves facts that describe the social world in which people operate. In addition, Farhar, B.C.(1996), also pointed out that people perceptions and preferences about energy and the environment are influenced by objectively factual information. Therefore, by assessing the public perceptions on acceptance of Photovoltaic technology, more effective strategies can be drawn for implementing programmes for adoption of this technology. In order to assess these non-technical barriers, Trudgill's frameworks for analysis has been deployed for this purpose. Trudgill's framework for analysis was developed by Stephen Trudgill which consist of six major groups of barriers namely, agreement, knowledge, technological, economic, social and political. This framework was used to identify of the non-technical barriers and subsequently forms a basis for analysis and discussion. In this research, a purposive sample of 400 Kuala Lumpur households was developed, and face-to-face interviews were conducted. Each of these interviews was undertaken with structured questionaires. The analysis of the field survey data forms a basis for assessment of non-technical barriers for the rapid diffusion of BIPV in Kuala Lumpur residential sector.

Original languageEnglish
Pages (from-to)589-603
Number of pages15
JournalEuropean Journal of Social Sciences
Volume8
Issue number4
Publication statusPublished - Jun 2009

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residential area
Malaysia
interview
acceptance
energy
economics
Group

Keywords

  • Emerging technology
  • Frameworks for analysis
  • Non-technical barriers
  • Photovoltaic (PV)
  • Public perceptions
  • Rapid diffusion

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

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title = "Assessment of public perception on Photovoltaic application in Malaysia urban residential areas using Trudgill's framework for analysis",
abstract = "Photovoltaic (PV) technology is not new in Malaysia as it was introduced into Malaysia since year 2000. Although it was introduced many years ago, till today it still encounters many barriers for penetration into public realm especially in urban residential sector. Identification and assessment of these non-technical barriers that hinder the rapid diffusion of this technology into the Malaysian urban residential sector is important. According to Farhar, B.C.(1996), understanding the public awareness and perception of this emerging renewable technology is important because perceptions of what people believe to be real is real in its consequences and perceptions and preferences are themselves facts that describe the social world in which people operate. In addition, Farhar, B.C.(1996), also pointed out that people perceptions and preferences about energy and the environment are influenced by objectively factual information. Therefore, by assessing the public perceptions on acceptance of Photovoltaic technology, more effective strategies can be drawn for implementing programmes for adoption of this technology. In order to assess these non-technical barriers, Trudgill's frameworks for analysis has been deployed for this purpose. Trudgill's framework for analysis was developed by Stephen Trudgill which consist of six major groups of barriers namely, agreement, knowledge, technological, economic, social and political. This framework was used to identify of the non-technical barriers and subsequently forms a basis for analysis and discussion. In this research, a purposive sample of 400 Kuala Lumpur households was developed, and face-to-face interviews were conducted. Each of these interviews was undertaken with structured questionaires. The analysis of the field survey data forms a basis for assessment of non-technical barriers for the rapid diffusion of BIPV in Kuala Lumpur residential sector.",
keywords = "Emerging technology, Frameworks for analysis, Non-technical barriers, Photovoltaic (PV), Public perceptions, Rapid diffusion",
author = "Lim, {Chin Haw} and Kamaruzzaman Sopian and Yusof Sulaiman and Ruslan, {Mohd Hafidz} and M. Yahya",
year = "2009",
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AU - Lim, Chin Haw

AU - Sopian, Kamaruzzaman

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AU - Ruslan, Mohd Hafidz

AU - Yahya, M.

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