Application of the Tayyib concept among Malaysian muslim consumers

The role of nutrition label

Zuraidah Zainol, Rusliza Yahaya, Juliana Osman, Nor Asiah Omar

Research output: Contribution to journalArticle

Abstract

Purpose: This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers. Design/methodology/approach: This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM). Findings: The findings reveal the significant positive effect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label significantly predicts healthy food choice. Research limitations/implications: Though the findings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research. Originality/value: This research is perhaps one of the first attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.

Original languageEnglish
JournalJournal of Islamic Marketing
DOIs
Publication statusAccepted/In press - 1 Jan 2019

Fingerprint

Nutrition
Muslims
Food choice
Health
Replication
Sampling methods
Questionnaire
Structural equation modeling
Statistics
Design methodology
Factors
Reference point

Keywords

  • Attitude
  • Halalan Tayyiban
  • Health knowledge
  • Healthy food choice
  • Muslim consumer
  • Nutrition-label use

ASJC Scopus subject areas

  • Marketing

Cite this

Application of the Tayyib concept among Malaysian muslim consumers : The role of nutrition label. / Zainol, Zuraidah; Yahaya, Rusliza; Osman, Juliana; Omar, Nor Asiah.

In: Journal of Islamic Marketing, 01.01.2019.

Research output: Contribution to journalArticle

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