Application of Leiper's tourist attraction system to small-scale Sport event tourism in Malaysia

Aminuddin Yusof, Parilah Mohd. Shah, Soh Kim Geok

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

There is a lack of literature on sport tourists attending small-scale sport events and their travel behaviors in Malaysia. This lack of data makes it difficult for tourism authorities in to implement effective market segmentation and targeting. Thus it is necessary to conduct a study to explore the potential of small-scale sporting event as tourist attraction in Malaysia using Leiper's (1990) tourist attraction system as framework. A study is conducted on participants and spectators attending a mountain bike race and motor cross events in Lake Kenyir Malaysia. Data were collected quantitatively from 400 subjects using the Leisure Motivation Scale developed by Ragheb and Beard (1983). Data were analyzed using descriptive statistics and logistic regression. Visitors to sport event at Lake Kenyir fall into three categories: (1) sport excursionist, (2) active sport tourist and (3) passive sport tourists and the majority of the respondents (81.75%) were sport tourists. The results indicate factors such as competence mastery and intellectual factors are significant variables which motivate people to seek active sport-oriented vacations. Passive sport tourists are motivated by social factors and the need to escape from over stimulating situations. This study confirmed the usefulness of Leiper's tourist attraction theory in sport tourism.

Original languageEnglish
Pages (from-to)896-900
Number of pages5
JournalWorld Applied Sciences Journal
Volume18
Issue number7
DOIs
Publication statusPublished - 2012

Fingerprint

Event tourism
Sports events
Malaysia
Tourist attractions
Tourists
Factors
Authority
Market segmentation
Mastery
Targeting
Sporting events
Tourism
Social factors
Spectator
Statistics
Usefulness
Leisure
Logistic regression
Travel behavior
Vacation

Keywords

  • Sport tourism
  • Tourist attraction system
  • Tourist profiles
  • Travel motivations

ASJC Scopus subject areas

  • General

Cite this

Application of Leiper's tourist attraction system to small-scale Sport event tourism in Malaysia. / Yusof, Aminuddin; Mohd. Shah, Parilah; Geok, Soh Kim.

In: World Applied Sciences Journal, Vol. 18, No. 7, 2012, p. 896-900.

Research output: Contribution to journalArticle

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