An overview of business simulation system for Malaysian entrepreneur

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Business simulation system can be a guideline to new entrepreneurs for business start-up. Simulation system attracts people to learn and have a better understanding about entrepreneurship. This system will give the scenario of business simulation system in Malaysia culture in comparison with Mogul simulation from Oaktree, USA and Practice Enterprises Network (PEN) from Germany. The model aimed to develop the integration of business strategy in marketing, operation and finance suitable for entrepreneur in Malaysia. The objective of this research is to determine variables and parameters in developing a business simulation system model which suit Malaysian entrepreneur needs. Knowing how to strategize your product is one of the key in this business simulation system. It is not easy for the beginners to know how to put the price in example for their new product? To determine how many workers they should hire? How big is the space they needed to operate the business? Many questions can be answered by this simulation system. It will help them to explore by themselves the possible prices, the marketing that they should choose for different type of quality. In financing their business, where can they find the source? This research will try to develop a model and accommodate Malaysian entrepreneur as well as the students who learn entrepreneurial to get a clear picture on how to manage their own business by self-learning. The significance of the simulation system is to attract interest in entrepreneurial learning course. It is effective to assist the start-up entrepreneurs with minimal knowledge on business, accounting and financing.

Original languageEnglish
Title of host publication2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages15-18
Number of pages4
Volume2014-August
ISBN (Electronic)9781479946211
DOIs
Publication statusPublished - 9 Jan 2015
Event2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014 - Kuala Lumpur, Malaysia
Duration: 27 Aug 201429 Aug 2014

Other

Other2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014
CountryMalaysia
CityKuala Lumpur
Period27/8/1429/8/14

Fingerprint

Industry
Marketing
Entrepreneurs
Business simulation
Finance
System simulation
Students
Malaysia
Financing
System model
Business strategy
Entrepreneurship
Simulation
New products
Germany
Business start-up
Start-up
Entrepreneurial learning
Workers
Scenarios

ASJC Scopus subject areas

  • Engineering(all)
  • Management of Technology and Innovation
  • Computer Science Applications

Cite this

Hassan, R., Mohd Tawil, N., & Abd Razak, N. (2015). An overview of business simulation system for Malaysian entrepreneur. In 2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014 (Vol. 2014-August, pp. 15-18). [7006210] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICE2T.2014.7006210

An overview of business simulation system for Malaysian entrepreneur. / Hassan, Rosilah; Mohd Tawil, Norngainy; Abd Razak, Norizan.

2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014. Vol. 2014-August Institute of Electrical and Electronics Engineers Inc., 2015. p. 15-18 7006210.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Hassan, R, Mohd Tawil, N & Abd Razak, N 2015, An overview of business simulation system for Malaysian entrepreneur. in 2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014. vol. 2014-August, 7006210, Institute of Electrical and Electronics Engineers Inc., pp. 15-18, 2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014, Kuala Lumpur, Malaysia, 27/8/14. https://doi.org/10.1109/ICE2T.2014.7006210
Hassan R, Mohd Tawil N, Abd Razak N. An overview of business simulation system for Malaysian entrepreneur. In 2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014. Vol. 2014-August. Institute of Electrical and Electronics Engineers Inc. 2015. p. 15-18. 7006210 https://doi.org/10.1109/ICE2T.2014.7006210
Hassan, Rosilah ; Mohd Tawil, Norngainy ; Abd Razak, Norizan. / An overview of business simulation system for Malaysian entrepreneur. 2014 4th International Conference on Engineering Technology and Technopreneuship, ICE2T 2014. Vol. 2014-August Institute of Electrical and Electronics Engineers Inc., 2015. pp. 15-18
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