An investigation towards consumer intention to purchase halal financing product and services using theory of planned behaviour

Ariff Azly Muhamed, Mohd Nizam Ab Rahman, Firdaus Mohamad Hamzah, Che Rosmawati Che Zain

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This research is intended to investigate the important factor that influenced the consumer in purchase the halal financing product and services. In this case, the Theory of Planned Behavior is employed in identifying the factor under consideration of the attitude, social norms, and perceived behavior control. Set of the questionnaire was developed based on literature studies and distributed in Malaysia. Later, the Structural Equation Modelling (SEM) approach is used to test the relationship between the research model construct in order to identify the factor which attracts the customer in choosing halal financing product and services. Finding shows that, attitude is the most significant influenced towards customer intention in purchasing halal financing product and services, followed by social norms, and perceived behavior control. Several imperative implications of the finding. First, provide support and aid for the banking sector and government to the establishment and promotion of Malaysia as global halal financing hub. Secondly, serve as an orientation to study the robustness of TPB in the field of financing product and services.

Original languageEnglish
Pages (from-to)8280-8285
Number of pages6
JournalAdvanced Science Letters
Volume23
Issue number9
DOIs
Publication statusPublished - 1 Sep 2017

Fingerprint

Behavior Control
Malaysia
purchase
Social Norms
behavior control
Purchasing
Research
customer
Customers
Structural Equation Modeling
Banking
banking
Questionnaire
Sector
promotion
aid
Robustness
services
financing
product

Keywords

  • Attitude
  • Halal
  • Perceived behaviour control
  • Social norms
  • Structural equation modelling

ASJC Scopus subject areas

  • Computer Science(all)
  • Health(social science)
  • Mathematics(all)
  • Education
  • Environmental Science(all)
  • Engineering(all)
  • Energy(all)

Cite this

An investigation towards consumer intention to purchase halal financing product and services using theory of planned behaviour. / Muhamed, Ariff Azly; Ab Rahman, Mohd Nizam; Mohamad Hamzah, Firdaus; Zain, Che Rosmawati Che.

In: Advanced Science Letters, Vol. 23, No. 9, 01.09.2017, p. 8280-8285.

Research output: Contribution to journalArticle

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