An inventory of youth tourists in event tourism

Habibah Ahmad, Hamzah Jusoh, Amiah @ Amriah Buang, N. A. Noor Alyanie, M. N. Aimi Syaìrah

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Youth tourists are often described as inactive segments by tourism providers in developing countries. The seasonal and non-thematic nature of their travel undertakings has underprivileged them from being regarded as active participants and dominant segments in the tourism market. To tap on this marketing potential of the youth tourists event tourism may be organized that would provide opportunities for the youth tourists to travel within their financial capabilities. This article analyses the profiles of youths participating in event tourisms in conjunction with the Visit Malaysia Year 2007 (VMY2007). The analysis was based on a field study in which 130 youths from selected tourism sites in Kuala Lumpur responded to a self administered survey. The results of the study showed that youths supported event tourism and their preferences were highly related to leisure, companionship, self-satisfaction and the availability of events. It is recommended that youth tourists be considered a major player in event tourism. In this connection, having a comprehensive inventory of youth tourists makes sense as it provides an operational guide in organising and planning thematic event tourism.

Original languageEnglish
Pages (from-to)13-17
Number of pages5
JournalWorld Applied Sciences Journal
Volume13
Issue number13 SPECIAL ISSUE
Publication statusPublished - 2011

Fingerprint

Event tourism
Tourists
Tourism
Field study
Leisure
Developing countries
Planning
Malaysia
Organizing
Marketing

Keywords

  • Event suitability
  • Event tourism
  • Inventory
  • Youth
  • Youth tourist

ASJC Scopus subject areas

  • General

Cite this

Ahmad, H., Jusoh, H., Buang, A. . A., Noor Alyanie, N. A., & Aimi Syaìrah, M. N. (2011). An inventory of youth tourists in event tourism. World Applied Sciences Journal, 13(13 SPECIAL ISSUE), 13-17.

An inventory of youth tourists in event tourism. / Ahmad, Habibah; Jusoh, Hamzah; Buang, Amiah @ Amriah; Noor Alyanie, N. A.; Aimi Syaìrah, M. N.

In: World Applied Sciences Journal, Vol. 13, No. 13 SPECIAL ISSUE, 2011, p. 13-17.

Research output: Contribution to journalArticle

Ahmad, H, Jusoh, H, Buang, AA, Noor Alyanie, NA & Aimi Syaìrah, MN 2011, 'An inventory of youth tourists in event tourism', World Applied Sciences Journal, vol. 13, no. 13 SPECIAL ISSUE, pp. 13-17.
Ahmad H, Jusoh H, Buang AA, Noor Alyanie NA, Aimi Syaìrah MN. An inventory of youth tourists in event tourism. World Applied Sciences Journal. 2011;13(13 SPECIAL ISSUE):13-17.
Ahmad, Habibah ; Jusoh, Hamzah ; Buang, Amiah @ Amriah ; Noor Alyanie, N. A. ; Aimi Syaìrah, M. N. / An inventory of youth tourists in event tourism. In: World Applied Sciences Journal. 2011 ; Vol. 13, No. 13 SPECIAL ISSUE. pp. 13-17.
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