An exploratory study in conceptualizing user view on digital taste using design thinking

Afdallyna Fathiyah Harun, Juhaida Ismail, Ho Yun Shiang, Nor Laila Md Noor, Hanif Baharin, Saiful Izwan Suliman

Research output: Contribution to journalArticle

Abstract

Experiencing food involves the accumulation of multiple senses, experienced through visuals, auditory and palatability. There has been significant growth in digitizing taste using electrical and thermal components to stimulate taste sensations where users need to lick devices or place a metal peripheral on their tongue. Such unnatural interaction appears undesirable motivating us to explore if taste experience could be stimulated by just viewing images of food on a digital platform such as a website or mobile application. This places considerable emphasis on understanding user association to food images and the perceived food taste. Inability to understand their needs before-hand may result into a technological artefact with poor potentiality to trigger taste experience and not excite them to try the food they view on a digital platform. Using Design Thinking as an approach, we were able to identify user perceptions and expectations from digital food images as well as their desires on how such images could trigger their interest to try the food. This paper presents the findings from the Design Thinking excursions, the resulting Digital Food-Taste Experience Design Model and strategy for the next phase of research.

Original languageEnglish
Pages (from-to)379-388
Number of pages10
JournalIndonesian Journal of Electrical Engineering and Computer Science
Volume17
Issue number1
DOIs
Publication statusPublished - 1 Jan 2019

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Trigger
Excursion
Mobile Applications
Metals
Design
Interaction
Experience
Websites
Model
Vision
Strategy

Keywords

  • Design thinking
  • Digital taste
  • Human-computer interaction
  • Taste experience
  • User experience

ASJC Scopus subject areas

  • Signal Processing
  • Information Systems
  • Hardware and Architecture
  • Computer Networks and Communications
  • Control and Optimization
  • Electrical and Electronic Engineering

Cite this

An exploratory study in conceptualizing user view on digital taste using design thinking. / Harun, Afdallyna Fathiyah; Ismail, Juhaida; Shiang, Ho Yun; Noor, Nor Laila Md; Baharin, Hanif; Suliman, Saiful Izwan.

In: Indonesian Journal of Electrical Engineering and Computer Science, Vol. 17, No. 1, 01.01.2019, p. 379-388.

Research output: Contribution to journalArticle

Harun, Afdallyna Fathiyah ; Ismail, Juhaida ; Shiang, Ho Yun ; Noor, Nor Laila Md ; Baharin, Hanif ; Suliman, Saiful Izwan. / An exploratory study in conceptualizing user view on digital taste using design thinking. In: Indonesian Journal of Electrical Engineering and Computer Science. 2019 ; Vol. 17, No. 1. pp. 379-388.
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